P.J. Fusco

P.J. Fusco

P.J. Fusco has been working in the Internet industry since 1996 when she developed her first SEM service while acting as general manager for a regional ISP. She was the SEO manager for Jupitermedia and has performed as the SEM manager for an international health and beauty dot-com corporation generating more than $1 billion a year in e-commerce sales. Today, she is director for natural search for Netconcepts, a cutting-edge SEO firm with offices in Madison, WI, and Auckland, New Zealand.


SEO Best Practices When Moving a Web Site

Dec 16, 2009 - How to move your site to a new domain and remain on the search engines' radar. Comments

Site Redesign SEO Considerations for 2010

Dec 2, 2009 - If you have a Web site development or redevelopment project in your strategic plans, don't ignore SEO. Comments

The Art of Active Listening

Nov 18, 2009 - How to use social search tools to listen to conversations and then participate. Comments

SEO Can't Fix Stupid

Oct 21, 2009 - Investing in search engine optimization is wasteful if you don't fix these shortcomings first. Comments


Oct 7, 2009 - Comparing link buying versus link building and resolving duplicate content issues. Comments

Deduping Duplicate Content

Sep 23, 2009 - The Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site. Comments

Still Hooked on the Idea of Link Bait?

Sep 9, 2009 - Examples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug... Comments

Hooked on the Idea of Link Bait?

Aug 26, 2009 - Better figure out if you are ready for it first. Comments

Blogging: The Missing Link of Social Marketing

Aug 12, 2009 - Are money and time barriers to establishing a company blog? Think again. Comments

Back-to-School for SEO

Jul 29, 2009 - Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimization... Comments

Keeping Christmas Alive

Jul 15, 2009 - Summer is prime time for harvesting links for the year-end holiday season. Comments

On Kindergarten & SEO

Jul 1, 2009 - Search marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know." Comments

Twitter 101: Tweetable SEO

Jun 17, 2009 - Twitter should not be ignored if you seek one more way to rank in search results. Comments

Future Proofing SEO

Jun 3, 2009 - If you're in a rush to establish a social presence, you can leap before you lurk. Comments

Why Not a Widget?

May 20, 2009 - Widgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build... Comments

Measuring Social Media Optimization

May 6, 2009 - If something is worth doing, it's worth measuring. How you can measure your social media initiatives. Comments

Finding Link Targets

Apr 22, 2009 - Steps for building a link-building strategy for targeted phrases to raise your Web site's visibility in search engine results. Comments

SEO Tools: Link Analysis, Part 3

Apr 8, 2009 - Free and low-cost tools for assessing the quality of backlinks. Comments

SEO Tools: Link Analysis, Part 2

Mar 25, 2009 - Anchor text link analysis tools that assess the role that targeted phrases play in signaling relevancy to the search engines. Comments

SEO Tools: Link Analysis, Part 1

Mar 11, 2009 - Free link-analysis tools from Google, Yahoo, and SEOmoz reveal some signals that Web pages send to search engines. First in a series. Comments

SEO Is Not Free

Feb 25, 2009 - Three ways organizations neglect search engine optimization. Comments

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