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RECENT ARTICLES BY HOLLIS THOMASES

human-value

A Case for Human Value in the Media Planning Process

Jan 8, 2013 - Conversations with industry folks who work outside of ad exchanges. Comments

open-hands

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

Dec 11, 2012 - A look at where the future of online media buying is going. Comments

new-technologies

Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

Nov 13, 2012 - Interviews and observations on the state of mobile and digital marketing from ad:tech. Comments

isolated-laptop

Email Advertising Still Delivers Productive Ad Results

Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

14 Good Reasons to Push Back on Media Clients

Aug 21, 2012 - How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Comments

A Timeline of Recent Facebook Ad Changes

Jul 24, 2012 - A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to... Comments

A YouTube Primer for Media Planning Success

Jun 26, 2012 - With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as... Comments

It's All About the Strategy, Stupid!

May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments

Pondering Multi-Screen Media Planning

May 1, 2012 - How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? Comments

What Media Planners Need to Know About Programmatic Buying

Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments

The Best of 2012's IAB Annual Leadership Meeting

Mar 6, 2012 - Six highlights and five takeaways from the meeting. Comments

Does Super Bowl XLVI Portend the Future of Media Planning?

Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments

What Advertisers Should Know About Video in 2012

Jan 10, 2012 - As digital video heats up, here's what media planners should expect to be talking about. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part... Comments

No Shortage of Predictions at ad:tech NY 2011

Nov 15, 2011 - Predictions, statistics, and tidbits from the latest ad:tech conference. Comments

Supersize My Ad

Oct 18, 2011 - Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract... Comments

Acquiring Media Planning Business in a 'New Normal' Age

Sep 20, 2011 - Do clients really understand the scope of work involved in planning and managing digital campaigns? Comments

Mobile Advertising for Brands: Q&A With Millennial Media

Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments

Buying and Placing Online Display Ads

Jul 6, 2011 - Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Comments

Niche Media Planning: Ad-Supported Mobile Games

May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own... Comments

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