Martin Lindstrom

Martin Lindstrom

Martin Lindstrom is recognized as one of the world's primary on- and offline branding gurus by the Chartered Institute of Marketing. He is the author of several best-selling branding books including his latest, "BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound," published by Free Press. BRANDsense.com details information about Lindstrom's "BRAND sense" and the BRAND sense Symposium, a branding conference running in 51 cities in 31 countries.

RECENT ARTICLES BY MARTIN LINDSTROM

Consumer Power in a Flash

Mar 27, 2007 - Brand building in the age of consumer control. Comments

The Secret to Standing Out

Feb 27, 2007 - If you want to get ahead of the leader, don't follow in his tracks. Comments

Brand-ish Opinion

Jan 23, 2007 - Does your brand provoke conversation? Go ahead -- give people something to talk about. Comments

Is Your Brand A Ticking Time Bomb?

Dec 26, 2006 - How to find out -- before the explosion. Comments

All Brand Power to the Consumer

Nov 28, 2006 - Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Comments

Brand Marketer, Storyteller

Oct 24, 2006 - It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Comments

Life on the Edge With Generation Tomorrow

Sep 26, 2006 - Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Comments

Web Site Branding: Go Global or Stay Local?

Aug 22, 2006 - Should your Web site be global or adopt your nationality? Comments

Keeping Brand Identity in a Customized World

Jul 25, 2006 - What's the brand's role in a world of customized products and services? Comments

Brand Archaeology: Dig Up Your Past

Jun 27, 2006 - Excavate your brand's past and recover its most significant signals. Comments

Sounding Your Brand

May 23, 2006 - Use the power of sound for an innovative way to build your brand. Comments

The Story Of Branding

Apr 25, 2006 - The value of stories. Comments

Sticky Branding

Mar 28, 2006 - Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Comments

Brand Citizens: Take a Stand

Feb 28, 2006 - Brand ethics: when should a brand take a stand? And how do you deal with the fallout? Comments

Instant Branding: Viral E-Mail, Part 2

Jan 24, 2006 - Getting viral with one part humor, one part daring, and a finely-honed sense of timing. Conclusion of a two-part series. Comments

Instant Branding: Viral E-Mail, Part 1

Dec 27, 2005 - Getting viral with one part humor, one part daring, and a finely honed sense of timing. Part one of a two-part series. Comments

Smash Your Vision Statement!

Nov 22, 2005 - Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean something... Comments

How to Find a Perfect Brand Partnership

Oct 25, 2005 - Partnerships have been around forever. Yet few brand Web sites leverage this basic business concept. Comments

Passion, Dedication, and Care

Sep 27, 2005 - Brand building inspiration from the East. Comments

The Branding and Mapping Mash-Up

Aug 23, 2005 - Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Comments

Community Brand-Builders: Join 'Em

Jul 26, 2005 - Is your brand ready to join the community of your future customers? Comments

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