Consumer Power in a Flash

Consumer Power in a Flash

17y Martin Lindstrom

Consumer Power in a Flash

Brand building in the age of consumer control. Read More

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The Secret to Standing Out

The Secret to Standing Out

17y Martin Lindstrom

The Secret to Standing Out

If you want to get ahead of the leader, don't follow in his tracks. Read More...

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Brand-ish Opinion

Brand-ish Opinion

17y Martin Lindstrom

Brand-ish Opinion

Does your brand provoke conversation? Go ahead -- give people something to talk about. Read More...

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Is Your Brand A Ticking Time Bomb?

Is Your Brand A Ticking Time Bomb?

17y Martin Lindstrom

Is Your Brand A Ticking Time Bomb?

How to find out -- before the explosion. Read More

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All Brand Power to the Consumer

All Brand Power to the Consumer

17y Martin Lindstrom

All Brand Power to the Consumer

Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Read More...

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Brand Marketer, Storyteller

Brand Marketer, Storyteller

17y Martin Lindstrom

Brand Marketer, Storyteller

It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Read More...

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Life on the Edge With Generation Tomorrow

Life on the Edge With Generation Tomorrow

18y Martin Lindstrom

Life on the Edge With Generation Tomorrow

Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Read More...

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Web Site Branding: Go Global or Stay Local?

Web Site Branding: Go Global or Stay Local?

18y Martin Lindstrom

Web Site Branding: Go Global or Stay Local?

Should your Web site be global or adopt your nationality? Read More...

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Keeping Brand Identity in a Customized World

Keeping Brand Identity in a Customized World

18y Martin Lindstrom

Keeping Brand Identity in a Customized World

What's the brand's role in a world of customized products and services? Read More...

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Brand Archaeology: Dig Up Your Past

Brand Archaeology: Dig Up Your Past

18y Martin Lindstrom

Brand Archaeology: Dig Up Your Past

Excavate your brand's past and recover its most significant signals. Read More...

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Sounding Your Brand

Sounding Your Brand

18y Martin Lindstrom

Sounding Your Brand

Use the power of sound for an innovative way to build your brand. Read More...

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The Story Of Branding

The Story Of Branding

18y Martin Lindstrom

The Story Of Branding

The value of stories. Read More

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Sticky Branding

Sticky Branding

18y Martin Lindstrom

Sticky Branding

Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Read Mor...

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Brand Citizens: Take a Stand

Brand Citizens: Take a Stand

18y Martin Lindstrom

Brand Citizens: Take a Stand

Brand ethics: when should a brand take a stand? And how do you deal with the fallout? Read More...

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Instant Branding: Viral E-Mail, Part 2

Instant Branding: Viral E-Mail, Part 2

18y Martin Lindstrom

Instant Branding: Viral E-Mail, Part 2

Getting viral with one part humor, one part daring, and a finely-honed sense of timing. Conclusion of a two-part series. Read More...

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Instant Branding: Viral E-Mail, Part 1

Instant Branding: Viral E-Mail, Part 1

18y Martin Lindstrom

Instant Branding: Viral E-Mail, Part 1

Getting viral with one part humor, one part daring, and a finely honed sense of timing. Part one of a two-part series. Read More...

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Smash Your Vision Statement!

Smash Your Vision Statement!

18y Martin Lindstrom

Smash Your Vision Statement!

Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean some...

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How to Find a Perfect Brand Partnership

How to Find a Perfect Brand Partnership

18y Martin Lindstrom

How to Find a Perfect Brand Partnership

Partnerships have been around forever. Yet few brand Web sites leverage this basic business concept. Read More...

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Passion, Dedication, and Care

Passion, Dedication, and Care

19y Martin Lindstrom

Passion, Dedication, and Care

Brand building inspiration from the East. Read More

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The Branding and Mapping Mash-Up

The Branding and Mapping Mash-Up

19y Martin Lindstrom

The Branding and Mapping Mash-Up

Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Read More...

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Community Brand-Builders: Join 'Em

Community Brand-Builders: Join 'Em

19y Martin Lindstrom

Community Brand-Builders: Join 'Em

Is your brand ready to join the community of your future customers? Read More...

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Getting a Brand Talked About

Getting a Brand Talked About

19y Martin Lindstrom

Getting a Brand Talked About

Does your site over-promise and under-deliver? Read More

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Fast and Fearless: Brands' Blogging Future, Part 2

Fast and Fearless: Brands' Blogging Future, Part 2

19y Martin Lindstrom

Fast and Fearless: Brands' Blogging Future, Part 2

The marriage between blogs and brands is no longer a vision, but exploiting this avenue takes commitment. Read More...

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Fast and Fearless: Brands' Blogging Future

Fast and Fearless: Brands' Blogging Future

19y Martin Lindstrom

Fast and Fearless: Brands' Blogging Future

The marriage between blogs and brands is no longer a vision. Exploiting this avenue takes commitment. Read More...

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Absolut Branded Language

Absolut Branded Language

19y Martin Lindstrom

Absolut Branded Language

Integrate specific language into your brand and own those words. You may just achieve 'Absolut Perfection.' Read More...

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Indelible Branding

Indelible Branding

19y Martin Lindstrom

Indelible Branding

Would your brand's most loyal fans tattoo your logo on their arms? Read More...

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Now Hear This!

Now Hear This!

19y Martin Lindstrom

Now Hear This!

Identify your branded sound. It makes sense. Read More

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