Dorian Sweet

Dorian Sweet

Dorian Sweet is the vice president and executive creative director of GSI Interactive who leads strategic development and innovation in online advertising, Web development, e-commerce, and customer relationship management programs. His work has brought award-winning online solutions to such clients as Clorox, Miller Brewing Company, GE, Visa, eBay, British Airways, Wells Fargo, Discovery Networks, Motorola, Kodak, Sears, 20th Century Fox, and others.

RECENT ARTICLES BY DORIAN SWEET

Does Length Matter?

Nov 7, 2008 - Junk food has its place in the online video world, but not all the time. Comments

Getting Rich In Online Advertising

Oct 24, 2008 - Will a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Comments

Distracted Across the Great Digital Divide

Oct 10, 2008 - Content is shaped by the medium that delivers it, so what the hell is going on? Comments

All Video Isn't Created Equal

Sep 26, 2008 - Big bucks go to broadcast and pocket change to online. When will online get a break? Comments

Ads That Take Flight

Sep 12, 2008 - Will rich media advertising survive the onslaught of video? Comments

Shedding a Tear for Quality

Aug 29, 2008 - Do we have what it takes to bring rich online experiences to the next level? Comments

A Brand Catastrophe

Aug 15, 2008 - What can NBC's Olympic video technology gaffe tell us about rich experiences? Comments

Stumbling Into Online Video

Aug 1, 2008 - When is it time to take the jump and move beyond "digitized" offline marketing? Comments

Who Put Out the Garbage?

Jul 18, 2008 - When is a good time to purge the Web of bad video? Comments

The Missing Element in Screen-Based Marketing

Jun 20, 2008 - Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Comments

Let's Get Sober About 'Interactive' Marketing

Jun 6, 2008 - Putting videos online may seem like a great idea but how will history judge us? Comments

Does Length Matter?

May 23, 2008 - Junk food has its place in the online video world, but not all the time. Comments

Is Video Really Searchable?

May 9, 2008 - Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone? Comments

Breaking the Visual Barrier

Apr 25, 2008 - How will advertising survive the next onslaught of non-verbal media? Comments

The Essence of Content

Apr 18, 2008 - With online ads getting so robust, how does one decide what goes into them? Comments

Online Video: So Now What?

Apr 11, 2008 - A few technological advances could enhance online video. Comments

Same Video, Different Way

Mar 28, 2008 - Will the rehash of video formats run its course? Comments

A Personal Video Engagement

Mar 14, 2008 - Will social networks become the next video frontier or a big miss? Comments

Influenced Advertising: A Critical Departure, Part 1

Feb 29, 2008 - When does offline advertising dictatorship become an online dialogue? Comments

Is Rich Media Our Friend?

Feb 15, 2008 - After more than a decade, why can't interactive ads get beyond the "click here" button? Comments

The Bane of the Video Generation

Feb 1, 2008 - Is online video the ultimate solution for the advertiser who wants to cram as much as possible into an ad? Comments

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