Online Advertising's Stunted Growth

Online Advertising's Stunted Growth

16y Ian Schafer

Online Advertising's Stunted Growth

The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places t...

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In-Stream Advertising: Killing or Saving Online Video?

In-Stream Advertising: Killing or Saving Online Video?

16y Ian Schafer

In-Stream Advertising: Killing or Saving Online Vi...

A new Burst Media study tries to make sense of it all. Read More...

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Dispatch From CES 2008

Dispatch From CES 2008

16y Ian Schafer

Dispatch From CES 2008

Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Read Mor...

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What if Piracy Were Legal?

What if Piracy Were Legal?

16y Ian Schafer

What if Piracy Were Legal?

A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Read More...

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What Do You Want From Online Video in 2008?

What Do You Want From Online Video in 2008?

16y Ian Schafer

What Do You Want From Online Video in 2008?

How the next year in online video can become better than the last. Read More...

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Are Social Networks the New Networks?

Are Social Networks the New Networks?

16y Ian Schafer

Are Social Networks the New Networks?

How social networking sites may prove to be the best online video distribution and monetization channel yet. Read More...

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Does It Matter How Good Video Content Is?

Does It Matter How Good Video Content Is?

16y Ian Schafer

Does It Matter How Good Video Content Is?

For advertising, distribution of online content is every bit as important as its quality. Read More...

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You're a Dinosaur, and Your Creative's Old Too

You're a Dinosaur, and Your Creative's Old Too

16y Ian Schafer

You're a Dinosaur, and Your Creative's Old Too

How you can avoid being yesterday's advertising news. Read More...

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Dynamic Social Sites, Yet Static Ads

Dynamic Social Sites, Yet Static Ads

17y Ian Schafer

Dynamic Social Sites, Yet Static Ads

As information and data help create more dynamic Web sites, why is so much Web advertising slow to catch up? Read More...

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Tackling Adblock Plus

Tackling Adblock Plus

17y Ian Schafer

Tackling Adblock Plus

Why the latest release of the Firefox plug-in is a threat to the online advertising and content creators. Read More...

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YouTube Chose Overlay Ads. Should You?

YouTube Chose Overlay Ads. Should You?

17y Ian Schafer

YouTube Chose Overlay Ads. Should You?

Should you make the switch from pre-roll online video? Read More...

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The Parasite Paradox

The Parasite Paradox

17y Ian Schafer

The Parasite Paradox

Knowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Read More...

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An Online Video Case Study: Mr. T & Hitachi

An Online Video Case Study: Mr. T & Hitachi

17y Ian Schafer

An Online Video Case Study: Mr. T & Hitachi

Why online video isn't just for entertainment, media, and content companies. Read More...

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Growing Up Widget

Growing Up Widget

17y Ian Schafer

Growing Up Widget

We've only just begun to see the widget. How will it mature? Read More

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When the Medium Isn't the Message

When the Medium Isn't the Message

17y Ian Schafer

When the Medium Isn't the Message

Does viral success necessarily mean ad success? Read More...

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Has Network TV Become Irrelevant?

Has Network TV Become Irrelevant?

17y Ian Schafer

Has Network TV Become Irrelevant?

What TV networks can do online to remain important offline to both consumers and advertisers. Read More...

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Online Video Content's Bright Past

Online Video Content's Bright Past

17y Ian Schafer

Online Video Content's Bright Past

Online video content is regressing to an earlier stage while other content advances, and that spells opportunity for savvy marketers. Read More...

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An Open Letter to YouTube

An Open Letter to YouTube

17y Ian Schafer

An Open Letter to YouTube

Unsolicited advice from an advertiser who's a consumer, too. Read More...

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Rich Media [at] Google.com?

Rich Media [at] Google.com?

17y Ian Schafer

Rich Media [at] Google.com?

Why some calculated moves may have us all serving rich media through the search giant. Read More...

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It's 11 O'Clock. Do You Know Where Your Ad Is?

It's 11 O'Clock. Do You Know Where Your Ad Is?

17y Ian Schafer

It's 11 O'Clock. Do You Know Where Your Ad Is?

What we may be forgetting in the race to perfect video advertising. Read More...

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Stop the Spot: A Call to Arms

Stop the Spot: A Call to Arms

17y Ian Schafer

Stop the Spot: A Call to Arms

Can publishers change video advertising -- for the better? Read More...

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Vid-ploitation!

Vid-ploitation!

17y Ian Schafer

Vid-ploitation!

Is user-generated content a fad? Read More

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The New Breed of Vlogs

The New Breed of Vlogs

17y Ian Schafer

The New Breed of Vlogs

Why you should pay attention to serialized online video. Read More...

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Very Different Super Bowl Predictions

Very Different Super Bowl Predictions

17y Ian Schafer

Very Different Super Bowl Predictions

Same old game -- whole new environment. What does that mean for the ad spots? Read More...

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Should All The Networks Be Forgot?

Should All The Networks Be Forgot?

17y Ian Schafer

Should All The Networks Be Forgot?

Is 2007 the year of the first ubiquitous online video hit? Read More...

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Video, Interrupted

Video, Interrupted

17y Ian Schafer

Video, Interrupted

How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Read More...

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Video and Rich Media Strategies for 2007

Video and Rich Media Strategies for 2007

17y Ian Schafer

Video and Rich Media Strategies for 2007

This isn't your usual predictions ramble. Consider it sage advice. Read More...

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