Mike Grehan

Mike Grehan

CMO & Managing Director

Acronym

Mike Grehan is currently CMO & managing director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
 
Prior to joining Acronym, Grehan was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014.
 
In March 2010 he was elected to SEMPO’s board of directors and after a year as VP he then served two years as president and is now the current chairman.

Profile

RECENT ARTICLES BY MIKE GREHAN

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Develop Content Around Intent

Sep 16, 2014 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content... Comments

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An Interview With Google's Kaushik: See. Think. Do.

Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for... Comments

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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

Sep 25, 2012 - Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the... Comments

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How Search Engines Work

Jan 11, 2012 - Download this PDF, which covers the basics of the science of information retrieval on the web. Comments

SES San Francisco at ClickZ's Connected Marketing Week 2011

Jul 22, 2011 - SES is so much more than a search marketing event these days. Comments

The Little Blue Icon

Apr 2, 2010 - While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. Comments

At Last the Blind Can See Again

Mar 12, 2010 - Still suffering from banner blindness? You might want to try another look. Comments

Digital Schmigital

Feb 26, 2010 - Today's column is sponsored by the word: nomenclature. Comments

Getting Into the SEMPO Tempo

Feb 12, 2010 - After eight years, a trade association for search marketers is growing up into a very smart and knowledgeable organization that actually gets things... Comments

Can You Really Take Something Called Twitter Seriously?

Jan 15, 2010 - A Twitter skeptic changes his stripes. But don't thank Ashton Kutcher. Comments

Happy Holidays to all from Search Engine Watch, ClickZ and SES

Dec 23, 2009 - Dear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best... Comments

What's Up With Search Engine Strategies in Chicago This Year?

Nov 2, 2009 - Real-time search, social search, and discovery. It's search, but not how we know it! Comments

Search's Real-Time Paradigm

Sep 21, 2009 - Innovators aim to cut through the nonstop chatter on Twitter. Comments

In a week when...

Sep 18, 2009 - I'm settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies Comments

When Community Is Search

Aug 24, 2009 - Thousands of communities have developed all over the Web. But that's not search. Or is it? Comments

My Cheese Just Moved

Aug 10, 2009 - I'm extraordinarily proud to be making a major move from the agency world to the world of publishing and events by joining Incisive Media's interactive... Comments

Why Linking Is so Important for Ranking

Jul 27, 2009 - SEO 101: Why the number of sites linking to your Web site matters to the search engines. Comments

Getting an SEO Education

Jul 13, 2009 - What are the best qualifications for someone looking to get into SEO? Are there any? Comments

What Is Social Search?

Jun 29, 2009 - The online world has become a very social place, providing new and unique data resources for search systems to exploit. Comments

What Does "Semantic Web" Mean?

Jun 15, 2009 - Search on the Web has its limits, but researchers are working to change that. Comments

Is There a Link Between SEO and Social?

Jun 1, 2009 - Search marketers will need new skills. Here's why. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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