Jeanniey Mullen

Jeanniey Mullen

Vice President of Marketing

NOOK by Barnes and Noble

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.



Marketing Automation: A Lesson in Irony

Sep 11, 2015 - Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to manage... Comments


The End of an Era: One-to-One Marketing Is Dead

Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing... Comments


Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here... Comments

Children With Tablet

Leveraging Children May Win Adult Marketshare

Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to... Comments


The Four Keys to Power in Email

Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments


6 Critical Tips for Marketing to the Marketer

Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never... Comments


Did You Blog, Read or Share This Column?

Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments


Popcorn Time: What I Learned While Traveling For Work

May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation... Comments


How Advertising Can Benefit From the 'Sharing Economy'

May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments


Secrets of the Successful CMO

Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments


#ISHOW: The Omnichannel Marketing Secret

Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym... Comments


Are Brands Robbing Publishers for Profits?

Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments


The $5 Marketing Plan

Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments


Breakthrough: Use Millennial Marketing to Reach Boomers

Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments


Programmatic: More Than Just a Media Buy

Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments


One-to-One Marketing: What Works Now and What Is Still Evolving

Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments


Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets... Comments

Cupcake with birthday candles

Marketing’s Secret Weapon: Your Birthday

Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments


Marketing in 2014: Crisis or Breakthrough?

Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments


5 Ways to Create Marketing Magic

Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments


Has Digital Saved the Book Publishing Industry?

Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

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