Jeanniey Mullen

Jeanniey Mullen

CEO

YellowBean LLC

Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

RECENT ARTICLES BY JEANNIEY MULLEN

4-question-marks

Marketing in 2014: Crisis or Breakthrough?

Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

marketing-magic

5 Ways to Create Marketing Magic

Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

digital-publishing

Has Digital Saved the Book Publishing Industry?

Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Idea Light Bulb

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur... Comments

Warning sign

Warning: Your Smartphone May Cause Career Limitations

Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes... Comments

fitbytes-wearabletech-jawboneup

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables... Comments

wearable-technology

Wearable Publishing: Early Days Show Strong Opportunities

Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to... Comments

books23

James Patterson vs. Rick Springfield: A Test of True Engagement

Aug 15, 2014 - Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn... Comments

cbanner-shoes

How One Pair of Shoes Can Drive Digital Publishing Success

Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly... Comments

next-generation-publishing

Digital Publishing: Having a Powerful Impact on the Next Generation

Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what... Comments

books

Breaking News: Reading Actually Is Fundamental

Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers... Comments

customers

Uh-Oh…Looks Like We Might Have Lost the Customer

Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and... Comments

digital-publishing

The Rise of Content = The Resurrection of Publishing

Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

new-york-times

Did The New York Times Leak Jettison All Publishing Forward?

May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing... Comments

content-marketing-dashboard

Creating an Effective Ultimate Dashboard

May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

wearable-technology-vectors

Publishing Get Ready! The "Wearable Consolidation" Is Coming

Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near... Comments

newspapers

New Newspaper Numbers; New Opportunities

Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage... Comments

mobileads

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers... Comments

mobileads

Publishing Mobile Content: The Return of the Native

Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

interactive-shutterstock-132876065

Does Great Content Require Great Interactivity?

Feb 28, 2014 - It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or... Comments

growth-and-success-arrrows

3 Ways to Drive Growth in the Publishing Industry

Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you... Comments

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