Jeanniey Mullen

Jeanniey Mullen

Vice President of Marketing

NOOK by Barnes and Noble

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.

RECENT ARTICLES BY JEANNIEY MULLEN

Children With Tablet

Leveraging Children May Win Adult Marketshare

Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to... Comments

email-newsletter

The Four Keys to Power in Email

Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

sales-equals-marketing

6 Critical Tips for Marketing to the Marketer

Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never... Comments

marketing-magic

Did You Blog, Read or Share This Column?

Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

businesstravel

Popcorn Time: What I Learned While Traveling For Work

May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation... Comments

digital-sharing

How Advertising Can Benefit From the 'Sharing Economy'

May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

jesus-twitter

Secrets of the Successful CMO

Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

secret

#ISHOW: The Omnichannel Marketing Secret

Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym... Comments

publisher-thief

Are Brands Robbing Publishers for Profits?

Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

five-dollar-bill

The $5 Marketing Plan

Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments

millennial-marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

programmatic

Programmatic: More Than Just a Media Buy

Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

personalization

One-to-One Marketing: What Works Now and What Is Still Evolving

Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

emailcampaign

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets... Comments

Cupcake with birthday candles

Marketing’s Secret Weapon: Your Birthday

Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

4-question-marks

Marketing in 2014: Crisis or Breakthrough?

Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

marketing-magic

5 Ways to Create Marketing Magic

Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

digital-publishing

Has Digital Saved the Book Publishing Industry?

Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Idea Light Bulb

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur... Comments

Warning sign

Warning: Your Smartphone May Cause Career Limitations

Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes... Comments

fitbytes-wearabletech-jawboneup

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables... Comments

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