Marketing News & Expert Advice
Dec 6, 2013 -
In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level...
Nov 22, 2013 -
In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our...
Nov 8, 2013 -
These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too.
Oct 25, 2013 -
Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons...
Oct 11, 2013 -
Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes?
Oct 7, 2013 -
The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual...
Sep 13, 2013 -
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
Aug 16, 2013 -
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in...
Aug 2, 2013 -
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal...
Jul 19, 2013 -
Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have.
Jul 5, 2013 -
It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged.
Jun 21, 2013 -
Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...
Jun 7, 2013 -
Does cross-platform authentication hurt or help growth?
May 10, 2013 -
Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections...
Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
Apr 12, 2013 -
Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market.
Mar 29, 2013 -
How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push.
Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
Mar 1, 2013 -
The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also...
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
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