RECENT ARTICLES BY JEANNIEY MULLEN

secret

#ISHOW: The Omnichannel Marketing Secret

Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym... Comments

publisher-thief

Are Brands Robbing Publishers for Profits?

Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

five-dollar-bill

The $5 Marketing Plan

Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments

millennial-marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

programmatic

Programmatic: More Than Just a Media Buy

Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

personalization

One-to-One Marketing: What Works Now and What Is Still Evolving

Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

emailcampaign

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets... Comments

Cupcake with birthday candles

Marketing’s Secret Weapon: Your Birthday

Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

4-question-marks

Marketing in 2014: Crisis or Breakthrough?

Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

marketing-magic

5 Ways to Create Marketing Magic

Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

digital-publishing

Has Digital Saved the Book Publishing Industry?

Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Idea Light Bulb

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur... Comments

Warning sign

Warning: Your Smartphone May Cause Career Limitations

Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes... Comments

fitbytes-wearabletech-jawboneup

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables... Comments

wearable-technology

Wearable Publishing: Early Days Show Strong Opportunities

Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to... Comments

books23

James Patterson vs. Rick Springfield: A Test of True Engagement

Aug 15, 2014 - Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn... Comments

cbanner-shoes

How One Pair of Shoes Can Drive Digital Publishing Success

Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly... Comments

next-generation-publishing

Digital Publishing: Having a Powerful Impact on the Next Generation

Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what... Comments

books

Breaking News: Reading Actually Is Fundamental

Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers... Comments

customers

Uh-Oh…Looks Like We Might Have Lost the Customer

Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and... Comments

digital-publishing

The Rise of Content = The Resurrection of Publishing

Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

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