Marketing News & Expert Advice
May 10, 2013 -
Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections...
Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
Apr 12, 2013 -
Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market.
Mar 29, 2013 -
How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push.
Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
Mar 1, 2013 -
The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also...
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
Jan 18, 2013 -
Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content.
Jan 4, 2013 -
What's at the intersection of the future and past of publishing? Content.
Dec 21, 2012 -
And a question about the future.
Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
Nov 9, 2012 -
Make sure you have a view of how your plans will play into people's hearts and minds this holiday season.
Oct 29, 2012 -
Baby boomers are still creating brands - and now digital brands; so how do you reach them?
Oct 12, 2012 -
Three of the key truths and leading predictive elements digital adoption is based on.
Sep 28, 2012 -
Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand...
Sep 14, 2012 -
Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital...
Aug 24, 2012 -
Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year.
Jul 20, 2012 -
Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy.
Jul 6, 2012 -
Will you choose to read more this summer since it will be so easy?
Jun 22, 2012 -
How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity.
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