RECENT ARTICLES BY JEANNIEY MULLEN

newspapers

New Newspaper Numbers; New Opportunities

Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage... Comments

mobileads

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers... Comments

mobileads

Publishing Mobile Content: The Return of the Native

Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

interactive-shutterstock-132876065

Does Great Content Require Great Interactivity?

Feb 28, 2014 - It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or... Comments

growth-and-success-arrrows

3 Ways to Drive Growth in the Publishing Industry

Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you... Comments

drphoto

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing... Comments

boshot

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

Jan 17, 2014 - For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Comments

2014-01-05-1527

A Secret Weapon for Content Publishers in 2014: Rival IQ

Jan 6, 2014 - Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis... Comments

2013-12-19-2248

SNOW Magazine: Digital Publishing Done Right

Dec 20, 2013 - Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the content... Comments

leverage-social-networking

Tap Into Affordable Expertise for Publisher Success

Dec 6, 2013 - In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level... Comments

vyclone-trending-movies

3 New Content Publishing Technologies to Leverage in 2014

Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our... Comments

digital-content

Really Smart Ideas Worth Considering

Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments

jeannieymulleninfo1

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons... Comments

Pikemen at a recreation of the Battle of Bosworth Field

The Battle of the Ages… Literally

Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

global-warming-future

The Publisher of the Future Will Be Agile & Adaptive

Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual... Comments

digital-publishing

According to Wikipedia, Digital Magazines Do Not Exist

Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

instagram-video

1 Instagram Follower Is Worth 10 Twitter Followers

Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in... Comments

sea-of-data

Insane Statistics About Content on the Web

Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal... Comments

facebook-like

Why 1 Million People Like You Shared This Column About Publishing

Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

instagram-yanti

Is a Picture Really Worth 1,000 Words?

Jul 5, 2013 - It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Comments

mobile-publishing

10 Statistics Magazine Publishers Should Keep in Mind

Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital... Comments

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