Marketing News & Expert Advice
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RECENT ARTICLES BY JEANNIEY MULLEN
How Important Is Discovery?
May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections... Comments
Being Green Every Day
Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments
Table Stakes: The Ante Has Been Upped in Publishing
Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments
Finally! Technology Becomes Human
Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments
How Big Is Big When You Are a Digital Magazine?
Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments
Ellen and LinkedIn, 2 Brilliant Efforts
Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments
Interesting Data Points for Digital Publishers
Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments
2013: When Editors Strike Back
Jan 18, 2013 - Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Comments
Newsweek Ushers in the Era of Pure Publishing
Jan 4, 2013 - What's at the intersection of the future and past of publishing? Content. Comments
Your Guide to Surviving Life in the 'Appmosphere'
Dec 21, 2012 - And a question about the future. Comments
Competition and Cooperation
Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments
Publishing's Holiday Secrets for Success: The Ulterior Motive
Nov 9, 2012 - Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. Comments
Acquiring Digital Readers? New Media Will Not Help You
Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments
The Digital Magazine Industry Is Predictable Now
Oct 12, 2012 - Three of the key truths and leading predictive elements digital adoption is based on. Comments
Your Publishing Content Has a 72-Hour Shelf Life
Sep 28, 2012 - Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand... Comments
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ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
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