David Rittenhouse

David Rittenhouse

David Rittenhouse is group planning director on the IBM account at Neo@Ogilvy. He's a recent transplant from London where he spent four years with mOne EMEA. David's been working in Internet marketing and media for over 8 years, across a number of technology, telecommunications, and consumer electronics businesses.

RECENT ARTICLES BY DAVID RITTENHOUSE

The Internet Can Do Everything... But We Can't

May 31, 2006 - Risks -- and rewards -- of behavioral targeting. Comments

Score One Point for the Ad Servers

May 17, 2006 - Despite the hype, Open AdStream 6 is a big step toward broad availability of behavioral targeting for online advertisers. Comments

Behavioral Targeting Breaks Through

May 3, 2006 - A new report goes beyond the point that mass-targeted advertising is a wasted model. Comments

Legitimate Behavioral Targeting vs. Spyware

Apr 19, 2006 - How to know it when you see it. Comments

Target Behavior on the Site Level

Apr 5, 2006 - Technology use itself is a targetable behavior. Comments

Behavioral Targeting in Asia

Mar 22, 2006 - Revenue Science has partnered with DAC to bring behavioral targeting to Japan. Comments

Simplifying Behavioral Targeting Networks

Mar 8, 2006 - It's still about scale, but it's about good data and technology, too. Comments

Is Network TV Moving Toward Behavioral Marketing?

Feb 22, 2006 - By changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Comments

Behavioral Targeting Is Starting to Look Better

Feb 8, 2006 - A new eye-tracking study reveals a surprising result. Comments

New Behavioral Targeting Ideas in MSN's AdLab

Jan 25, 2006 - Richer audienceintelligence is an important adLab theme. Comments

New Venture Funding for Revenue Science

Jan 11, 2006 - This is an investment in not only a company but also an important growth area of the online advertising marketplace. Comments

It Was a Good Year for Behaviorally-Targeted Advertising

Dec 28, 2005 - Why 2005 can be considered a success for behavioral targeting, and a glimpse at what 2006 may bring to the space. Comments

A Bright Idea? Kanoodle's BrightAds Cookies Program

Dec 14, 2005 - BrightAds Cookies pays publishers to distribute Kanoodle's targeting cookies -- regardless of whether they carry corresponding ads or not. Comments

Should Internet Marketers Track User Behavior?

Nov 30, 2005 - Consider the ethical issues behind behavioral targeting. Comments

An Ecosystem of Publishers, a Community of Audiences

Nov 16, 2005 - A publisher ecosystem dynamically generates opportunities and helps tap into more scale. Comments

Behavioral Potential for Digitally Minded Direct Marketers

Nov 2, 2005 - A Q and A with Carla Hendra, co-CEO of Ogilvy North America. Comments

Search Goes Behavioral

Oct 19, 2005 - Google filed for a behavioral targeting patent. That's worth your attention. Comments

MSN adCenter: The Next-Gen Behavioral Platform?

Oct 5, 2005 - Does MSN's adCenter hold a glimpse of next-generation of behavioral marketing -- even of online marketing's future? Comments

Defining Behavioral Sequencing

Sep 21, 2005 - With this new feature, rich media shows it's keeping pace with marketplace demand for behavioral marketing solutions. Comments

Identifying Your Target Audience

Aug 24, 2005 - One of behavioral marketing's biggest challenges is properly identifying members of a given target audience. Behavioral targeting can offer a variety... Comments

Referring Sites as Behavioral Identifiers

Aug 10, 2005 - How to add depth to your proposals through referring site URLs. Comments

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