Ken Magill

RECENT ARTICLES BY KEN MAGILL

Site Caters to Wannabe Ad Copywriters

Jul 22, 2005 - Watch out, ad copywriters: A new site aims to tap the Web's average Joes and Josephines to do your jobs. Comments

FTC Charges Seven Companies for Affiliate Spam

Jul 21, 2005 - CAN-SPAM slams hired-gun e-mailers. Comments

Smaller Advertisers to Spend More on IYP: Study

Jul 21, 2005 - Among all media tracked by The Kelsey Group, only PPC Internet Yellow Pages showed a significant jump in planned spending. Comments

Behavioral Targeting Making Gains: 24/7 Real Media

Jul 20, 2005 - A vendor study examines behavioral targeting effectiveness from both the buy and sell side. Comments

New Movers Turn to Local Search

Jul 19, 2005 - A Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching. Comments

News Corp. To Acquire Intermix

Jul 18, 2005 - UPDATE: Rupert Murdoch's News Corp. demonstrates the seriousness of its commitment to digital media. Comments

AOL Taps Three Agencies for AOL.com Relaunch

Jul 18, 2005 - Carat Interactive, Atmosphere BBDO, and The Martin Agency will handle the three-pronged launch campaign. Comments

Dennis Digital Names Marketing Director

Jul 15, 2005 - Dennis taps Rob Wilk to create sponsorship packages for its online lad mags. Comments

E-Mailers Lobby FTC for Opt-Out Sunset Provision

Jul 15, 2005 - Industry wants a statute of limitations on e-mail opt-out validity. Comments

AOL, Chrysler Launch Rogue Mobile Phone Promo

Jul 14, 2005 - Movie trailers include a mobile call-to-action. Comments

Marketers Take Their Tech Medicine at Authentication Summit

Jul 13, 2005 - As mailbox providers get ready to implement e-mail authentication, marketers converge for a brain dump on deliverability. Comments

Ford SUV Gets Sierra Boost Online

Jul 11, 2005 - Online-only campaign for new SUV bolstered by environmentalist group endorsement. Comments

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