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Shane Atchison

Shane Atchison

In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services — one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business.

RECENT ARTICLES BY SHANE ATCHISON

Predictive Analysis in Unusual Places

Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. November 23, 2009

The ABCs and LOLcats of Social Media

Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. November 9, 2009

Careers: Promoting Open-Source Leadership

Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. October 26, 2009

The How-To's of 'Digital Merchandising'

Marketers should promote digital merchandising instead of behavioral targeting. Here's why. October 12, 2009

How to Convince Your CEO to Invest in Digital

Five ways to make a compelling case that online advertising must be added to your marketing mix. September 25, 2009

Why You Should Get Started on Social Media

In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits. September 14, 2009

Expert Advice From YouTube

How do you successfully execute an online video campaign? YouTube offers six best practices. August 17, 2009

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