Tessa Wegert

Interactive Media Strategist

Enlighten

Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.

RECENT ARTICLES BY TESSA WEGERT

Brands Take Super Risks With Social Media

Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure... February 9, 2012

The Mobile Female

Women use smartphones differently from men. Here's what that means for marketers. February 2, 2012

The Mobile Male

Targeting female mobile users at the expense of male users could be a big mistake. January 26, 2012

Creepy Creative - Does It Work?

Non-profit and public service programs often have to work hard to generate enthusiasm - so sometimes they have to get a little weird. January 19, 2012

The More Media Buying Changes, the More It Stays the Same

The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. January 12, 2012

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. January 5, 2012

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. December 29, 2011