Tessa Wegert

Interactive Media Strategist

Enlighten

Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.

RECENT ARTICLES BY TESSA WEGERT

Word of Mouth Media Money Can Buy

A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. May 10, 2012

The Future Is Not Display Ads - It's Display Ads and Branded Content

Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. May 3, 2012

What Brands Can Learn From Bookseller Campaigns

Insights from Internet-based book promotions that we can apply to our own launch campaigns. April 26, 2012

5 Ways to Add Value to Your Banner Ads

Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys. April 19, 2012

3 Easy Ways to Hype Your Social Site Affiliations

You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too? April 12, 2012

How to Manage Digital and TV Multitasking

While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? April 5, 2012

Facebook Timeline for Brands: A Primer

A crash course in Facebook Timeline designed to deliver major consumer impact. March 29, 2012