Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.

Profile

RECENT ARTICLES BY TESSA WEGERT

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What’s New in Mobile Video?

Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

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What the Apple Watch Really Means for Brand Advertisers

Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

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What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more... Comments

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Content for All – Why Video Is the Great Brand Equalizer

Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

movie-theater

Movie Marketing Strategies Are "Fifty Shades of Social"

Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing... Comments

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Long Live Print…in an Omnichannel Marketing Plan

Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

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3 Things We Learned From This Year’s Super Bowl Ads

Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials... Comments

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Mobile Acquisitions and Ads to Shape the Future of Social Media

Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

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Lessons in Content Creation From 5 Brand Tumblrs

Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Social Media Sharing

Social Site Check-In: Which Network Should You Buy Into This Year?

Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

Social Media Sharing

3 Tips for Tapping Social Influencers

Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them... Comments

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Marketing With Emojis

Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

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10 Digital Marketing Trends for 2015

Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

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3 Ways Brands Are Using Online Video for Holiday Campaigns

Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

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Mobile Holiday Shopping by the Numbers

Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

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Mobile 2015: 4 Trends to Watch

Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

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Is Ello a No-No for Brands?

Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

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Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

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It’s Time for Brands to Capitalize on News Consumption Trends

Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

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3 Brands, 3 Social Media Strategies for Halloween

Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three... Comments

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