Tessa Wegert

Tessa Wegert

Interactive Media Strategist



Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.




3 Steps to a Better Site Redesign

Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here... Comments


The Year of Online Video: What We Saw and What's Next for Brands

Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make... Comments


How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer... Comments


Storytelling or Telling Stories? Why Authenticity Rules

Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content... Comments


Your Mobile-Only Customer Experience Guidebook

Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy... Comments


3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their... Comments


Long Live Long-Form: The Hidden Value of Blogs

Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments


3 Back-to-School Marketing Strategies With Merit

Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently... Comments


Creating Social Influencer Content That Counts

Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic... Comments


Emotion in Ads: Does Sentiment Sell?

Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments


Periscope Marketing 101: Lessons from 3 New Campaigns

Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands... Comments


5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads... Comments


3 Secrets to Branded Mobile App Engagement

Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their... Comments


Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments


The State of Live Video: Mobile, Global, and More Immersive Than Ever

Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments


Is Your Brand Experience Strong Enough?

Jun 18, 2015 - As consumers spend more and more time online, brands like Mondel─ôz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments


Traditional Media Targets Millennials With Social Influencer Campaigns

Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if... Comments


The Future Is Personalized

Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic... Comments


Why Mobile Is Content Marketing's Missing Link

May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to... Comments


Five Ways to Market to Millennials Online

May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual... Comments


It's Time to Experiment with Experiential Marketing

May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands... Comments

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