Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.

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RECENT ARTICLES BY TESSA WEGERT

periscopelogo

Periscope Marketing 101: Lessons from 3 New Campaigns

Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands... Comments

marketing-platform

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads... Comments

mobile-apps

3 Secrets to Branded Mobile App Engagement

Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their... Comments

music-image

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

mobile-video-liveevents

The State of Live Video: Mobile, Global, and More Immersive Than Ever

Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

experience

Is Your Brand Experience Strong Enough?

Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

social-media-influencer

Traditional Media Targets Millennials With Social Influencer Campaigns

Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if... Comments

personalization

The Future Is Personalized

Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic... Comments

video-nielsen

Why Mobile Is Content Marketing's Missing Link

May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to... Comments

millennials-social-media

Five Ways to Market to Millennials Online

May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual... Comments

expe

It's Time to Experiment with Experiential Marketing

May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands... Comments

YouTube logo

The Future of Advertising on YouTube

May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

data-visualization

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

Film reel

How Brands Are Borrowing a Film Format to Inspire Customers

Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns... Comments

relevance-definition

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

kik-app

3 Reasons Why Brands Are Flocking to Chat App Kik

Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

content

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

mobile-video-view

What’s New in Mobile Video?

Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

apple-watch-2

What the Apple Watch Really Means for Brand Advertisers

Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

brand-community

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more... Comments

online-video-advertising

Content for All – Why Video Is the Great Brand Equalizer

Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

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