Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.

RECENT ARTICLES BY TESSA WEGERT

scope-bacon

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

jaguar-video

Digital Advertising Is Now Viewer's Choice

Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

youtube-got-a-minute

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

adrenalist

Advertisers Go Beyond Blogging With Branded Magazines

Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

cnet-got-milk

Video Ad News, a Harbinger of Change

Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

samsung-tim-burton

How to Win the Oscars (and Your Next Digital Campaign)

Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

thor-media-playlist

3 Add-Ons to Enhance Your Online Ads

Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression... Comments

whose-heart-do-you-love

Brands Heart Valentine's Online

Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands... Comments

subway-super-bowl

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent... Comments

green-housewives

Scripting Your Ad Series Online

Jan 31, 2013 - If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series... Comments

the-atlantic

Navigating Native Ads?

Jan 24, 2013 - The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Comments

twitter-ap

Beyond the Buy - 4 Twitter Ad Essentials

Jan 17, 2013 - Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Comments

coca-cola-polar-bears

Why Your Brand Needs to Become a Content King

Jan 10, 2013 - Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Comments

brighter-life

3 Critical Strategies for Advertising in the New Year

Jan 3, 2013 - Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Comments

jello-facebook

Marketing the Mayan Apocalypse

Dec 20, 2012 - A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your... Comments

elf-yourself

Holiday Marketing Traditions, Old and New

Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

patagonia

Cyber Monday Secrets Revealed

Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share... Comments

where-in-america

Your 2013 Marketing Goal - Gamification

Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

vw-facebook

5 Things Auto Brands Can Teach You About Marketing Online

Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

werther-s-fall-favorites

Could This Be the Perfect Banner?

Nov 8, 2012 - How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Comments

storming

3 Reasons Brands Should Market During Natural Disasters

Nov 1, 2012 - Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating... Comments

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