Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.

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RECENT ARTICLES BY TESSA WEGERT

2015-firework

Mobile 2015: 4 Trends to Watch

Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

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Is Ello a No-No for Brands?

Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

social-data-understand

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

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It’s Time for Brands to Capitalize on News Consumption Trends

Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

A Jack o'lantern

3 Brands, 3 Social Media Strategies for Halloween

Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three... Comments

Social Media Sharing

How Social Media Is Reviving the Teaser Campaign

Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

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The Importance of Personalization

Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon... Comments

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Why Brands Need Video

Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers... Comments

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Brand Magazines Can Create Content Marketing Kings

Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing... Comments

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Does Video + Social = Digital Marketing's Sweet Spot?

Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two... Comments

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Native Ad Transparency – Are We Clear?

Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good... Comments

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Did Native Advertising Just Have the Best Summer Ever?

Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

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What’s Next for Twitter Marketing Real World Innovation?

Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities... Comments

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4 Ways to Keep Your Email Marketing Alive

Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns... Comments

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These 3 Digital Marketing Trends Are About to Change Advertising

Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend... Comments

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Welcome to the Age of Multiscreen Storytelling

Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already... Comments

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The Real World of Character Marketing and Brand Fan Fiction

Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion... Comments

Twitter Money

These 3 Brands Are Doing Twitter Marketing Right

Jul 24, 2014 - A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with... Comments

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Interactive Native Ads Deliver the Best of the Web

Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital... Comments

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The World Cup’s Gone Mobile

Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

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The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make... Comments

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