Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.

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RECENT ARTICLES BY TESSA WEGERT

brand-storytelling-shutterstock-248402137

3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their... Comments

Knowledge

Long Live Long-Form: The Hidden Value of Blogs

Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments

shop-back-to-school-shutterstock-303577307

3 Back-to-School Marketing Strategies With Merit

Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently... Comments

social-data-understand

Creating Social Influencer Content That Counts

Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic... Comments

emotional-marketing

Emotion in Ads: Does Sentiment Sell?

Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

periscopelogo

Periscope Marketing 101: Lessons from 3 New Campaigns

Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands... Comments

marketing-platform

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads... Comments

mobile-apps

3 Secrets to Branded Mobile App Engagement

Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their... Comments

music-image

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

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The State of Live Video: Mobile, Global, and More Immersive Than Ever

Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

experience

Is Your Brand Experience Strong Enough?

Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

social-media-influencer

Traditional Media Targets Millennials With Social Influencer Campaigns

Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if... Comments

personalization

The Future Is Personalized

Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic... Comments

video-nielsen

Why Mobile Is Content Marketing's Missing Link

May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to... Comments

millennials-social-media

Five Ways to Market to Millennials Online

May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual... Comments

expe

It's Time to Experiment with Experiential Marketing

May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands... Comments

YouTube logo

The Future of Advertising on YouTube

May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

data-visualization

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

Film reel

How Brands Are Borrowing a Film Format to Inspire Customers

Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns... Comments

relevance-definition

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

kik-app

3 Reasons Why Brands Are Flocking to Chat App Kik

Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

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