Tessa Wegert
Interactive Media Strategist
Enlighten
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
RECENT ARTICLES BY TESSA WEGERT
Apr 4, 2013 -
Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression...
Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands...
Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent...
Jan 31, 2013 -
If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series...
Jan 24, 2013 -
The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's.
Jan 17, 2013 -
Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.
Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
Dec 20, 2012 -
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your...
Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
Dec 6, 2012 -
Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share...
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
Nov 8, 2012 -
How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience.
Nov 1, 2012 -
Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating...