Tessa Wegert
Interactive Media Strategist
Enlighten
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
RECENT ARTICLES BY TESSA WEGERT
Oct 3, 2013 -
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned...
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
Sep 12, 2013 -
Content curation is about adding value, not getting a quick marketing fix.
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that...
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly...
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
Aug 1, 2013 -
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they...
Jul 18, 2013 -
Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our...
Jul 11, 2013 -
If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely...
Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly...
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of...
Jun 20, 2013 -
Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest...
Jun 13, 2013 -
Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant.
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that...
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital...
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.