Tessa Wegert

Tessa Wegert

Interactive Media Strategist

Enlighten

Enlighten

Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.

RECENT ARTICLES BY TESSA WEGERT

video-blog

Mobile's Slow Transition to Adulthood

Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

youtube-one-channel

One Channel, Many Benefits for Brands on YouTube

Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

heineken-teens

Video and Social - Digital Media's Dynamic Duo

May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that... Comments

huff-post-cisco

The New Ad Strategy: Be Polite

May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital... Comments

wonder-oreo

The Best New Ads Tell a Story

May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

alicia-keys-bb

5 Social Media Contests to Complement Ad Campaigns

May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media... Comments

pepsi-wheel-of-levy

Marketing in 2013 - Ads Are Only the Beginning

May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

somersby-cider

3 Online Video Trends

Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and... Comments

hershey-s-s-mores

Buying Into Blogs

Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original... Comments

artist-stories

The What and How of Telling a Brand Story Online

Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

scope-bacon

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

jaguar-video

Digital Advertising Is Now Viewer's Choice

Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

youtube-got-a-minute

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

adrenalist

Advertisers Go Beyond Blogging With Branded Magazines

Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

cnet-got-milk

Video Ad News, a Harbinger of Change

Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

samsung-tim-burton

How to Win the Oscars (and Your Next Digital Campaign)

Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

thor-media-playlist

3 Add-Ons to Enhance Your Online Ads

Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression... Comments

whose-heart-do-you-love

Brands Heart Valentine's Online

Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands... Comments

subway-super-bowl

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent... Comments

green-housewives

Scripting Your Ad Series Online

Jan 31, 2013 - If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series... Comments

the-atlantic

Navigating Native Ads?

Jan 24, 2013 - The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Comments

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