Cyber Friday: Why this is the year Black Friday will play out online

Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach... Comments


Welcome to the new era of B2B video

Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even... Comments


Why your holiday marketing strategy needs unboxing videos

Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into... Comments


5 strategies for last-minute Halloween marketing on Twitter

Oct 29, 2015 - Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with... Comments


5 holiday shopping trends to watch

Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take... Comments


How Target's new ads show the real value of Shazam

Oct 15, 2015 - Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience... Comments


Brand vs. brand: social media showdowns in the world of marketing

Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors... Comments


3 Steps to a Better Site Redesign

Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here... Comments


The Year of Online Video: What We Saw and What's Next for Brands

Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make... Comments


How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer... Comments


Storytelling or Telling Stories? Why Authenticity Rules

Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content... Comments


Your Mobile-Only Customer Experience Guidebook

Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy... Comments


3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their... Comments


Long Live Long-Form: The Hidden Value of Blogs

Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments


3 Back-to-School Marketing Strategies With Merit

Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently... Comments


Creating Social Influencer Content That Counts

Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic... Comments


Emotion in Ads: Does Sentiment Sell?

Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments


Periscope Marketing 101: Lessons from 3 New Campaigns

Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands... Comments


5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads... Comments


3 Secrets to Branded Mobile App Engagement

Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their... Comments


Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

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