RECENT ARTICLES BY TESSA WEGERT

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Interactive Native Ads Deliver the Best of the Web

Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital... Comments

world-cup-mobile

The World Cup’s Gone Mobile

Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

mobileads

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make... Comments

Yahoo

How Yahoo Is Boosting Native Advertising’s Rep

Jun 26, 2014 - With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers... Comments

personalization

Welcome to the Internet of Me

Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized... Comments

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The State of Data-Driven Marketing

Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

reality-marketing

Is Reality Marketing the New Reality for Digital Media?

Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality... Comments

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Is "Made for Digital" the Future of Video?

May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate... Comments

multi-channel-attribution

How Cross-Channel Marketing Is Making Mediums Relevant

May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

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5 Quick Fixes for Brand Blogs

May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

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Does the Future of Online Shopping Lie in Social?

May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments

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Subservient Chicken and the Secret to Relaunching Popular Campaigns

May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution... Comments

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The Social-TV Connection That’s Redefining Content Partnerships Online

Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web... Comments

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Airlines Embrace Storytelling and Social in New Campaigns

Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of... Comments

robots

There’s a Robot in My Media Buy

Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology... Comments

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here... Comments

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Augmented Reality and Ads Unite

Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

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Move Over TV – Brands Are Tuning Into Digital Video Ads

Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about... Comments

apple-tumblr

A Guide to Ads on Tumblr – What’s New and What’s Next

Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising... Comments

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A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million... Comments

lego-poster

From The Lego Movie, Lessons in Building the Ultimate Branded Content

Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist... Comments

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