RECENT ARTICLES BY TESSA WEGERT

social-ads-facebook-twitter

Mobile Acquisitions and Ads to Shape the Future of Social Media

Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

itunes-hello-tumblr

Lessons in Content Creation From 5 Brand Tumblrs

Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Social Media Sharing

Social Site Check-In: Which Network Should You Buy Into This Year?

Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

Social Media Sharing

3 Tips for Tapping Social Influencers

Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them... Comments

emoji-thumbsup

Marketing With Emojis

Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

2015-balloons

10 Digital Marketing Trends for 2015

Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

online-video-1

3 Ways Brands Are Using Online Video for Holiday Campaigns

Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

mobile-holidays

Mobile Holiday Shopping by the Numbers

Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

2015-firework

Mobile 2015: 4 Trends to Watch

Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

ello-logo

Is Ello a No-No for Brands?

Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

social-data-understand

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

digital-news-content-shutterstock-117984556

It’s Time for Brands to Capitalize on News Consumption Trends

Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

A Jack o'lantern

3 Brands, 3 Social Media Strategies for Halloween

Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three... Comments

Social Media Sharing

How Social Media Is Reviving the Teaser Campaign

Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

coke-personalizedbottles

The Importance of Personalization

Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon... Comments

online-video-1

Why Brands Need Video

Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers... Comments

magazines

Brand Magazines Can Create Content Marketing Kings

Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing... Comments

online-video-1

Does Video + Social = Digital Marketing's Sweet Spot?

Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two... Comments

yahoomovies-ge

Native Ad Transparency – Are We Clear?

Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good... Comments

nyt-native-ad

Did Native Advertising Just Have the Best Summer Ever?

Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Twitter Logo

What’s Next for Twitter Marketing Real World Innovation?

Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities... Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...