RECENT ARTICLES BY TESSA WEGERT

life-sciences

The New Online Advertising is Rich in Scientific Method

Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned... Comments

padmaspicks-cigna

The Year of the Web Series Has Arrived

Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

chipotle-scarecrow-1

Four Visual Social Campaigns That Riff on Tradition

Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

storifypeople

Content Curation for Brands - Time to Take a Deeper Dive

Sep 12, 2013 - Content curation is about adding value, not getting a quick marketing fix. Comments

kors-instagram

Digital Media's Social Summer

Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that... Comments

mobile-video

To Skip or Not to Skip: The Question of Pre-Roll Ads

Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

capitol-couture

Branded Content Loves Email

Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

facebook-homepage

How Much Is Facebook's News Feed Worth to Advertisers?

Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly... Comments

shark-week-site

Lessons From Shark Week

Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

the-power-inside-video

3 Ways to Boost Video Shares Online

Aug 1, 2013 - To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Comments

college-humor

Creating a Meaningful Tumblr Campaign

Jul 25, 2013 - The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they... Comments

cloud-software

You're Already Working Within the Cloud

Jul 18, 2013 - Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our... Comments

buzzfeed-flight-mode

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely... Comments

burberry-instagramimage

Is Short the New Marketing Must?

Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly... Comments

yahoo-stream

In Spite of Uncertainty, Native Ad Spending Grows

Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of... Comments

better-with-mms

3 Low-Risk Ways to Do Digital Media

Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest... Comments

video-blog

Mobile's Slow Transition to Adulthood

Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

youtube-one-channel

One Channel, Many Benefits for Brands on YouTube

Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

heineken-teens

Video and Social - Digital Media's Dynamic Duo

May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that... Comments

huff-post-cisco

The New Ad Strategy: Be Polite

May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital... Comments

wonder-oreo

The Best New Ads Tell a Story

May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...