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RECENT ARTICLES BY TESSA WEGERT

wonder-oreo

The Best New Ads Tell a Story

May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

alicia-keys-bb

5 Social Media Contests to Complement Ad Campaigns

May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media... Comments

pepsi-wheel-of-levy

Marketing in 2013 - Ads Are Only the Beginning

May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

somersby-cider

3 Online Video Trends

Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and... Comments

hershey-s-s-mores

Buying Into Blogs

Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original... Comments

artist-stories

The What and How of Telling a Brand Story Online

Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

scope-bacon

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

jaguar-video

Digital Advertising Is Now Viewer's Choice

Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

youtube-got-a-minute

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

adrenalist

Advertisers Go Beyond Blogging With Branded Magazines

Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

cnet-got-milk

Video Ad News, a Harbinger of Change

Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

samsung-tim-burton

How to Win the Oscars (and Your Next Digital Campaign)

Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

thor-media-playlist

3 Add-Ons to Enhance Your Online Ads

Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression... Comments

whose-heart-do-you-love

Brands Heart Valentine's Online

Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands... Comments

subway-super-bowl

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent... Comments

green-housewives

Scripting Your Ad Series Online

Jan 31, 2013 - If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series... Comments

the-atlantic

Navigating Native Ads?

Jan 24, 2013 - The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Comments

twitter-ap

Beyond the Buy - 4 Twitter Ad Essentials

Jan 17, 2013 - Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Comments

coca-cola-polar-bears

Why Your Brand Needs to Become a Content King

Jan 10, 2013 - Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Comments

brighter-life

3 Critical Strategies for Advertising in the New Year

Jan 3, 2013 - Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Comments

jello-facebook

Marketing the Mayan Apocalypse

Dec 20, 2012 - A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your... Comments

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