RECENT ARTICLES BY TESSA WEGERT

A Jack o'lantern

3 Brands, 3 Social Media Strategies for Halloween

Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three... Comments

Social Media Sharing

How Social Media Is Reviving the Teaser Campaign

Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

coke-personalizedbottles

The Importance of Personalization

Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon... Comments

online-video-1

Why Brands Need Video

Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers... Comments

magazines

Brand Magazines Can Create Content Marketing Kings

Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing... Comments

online-video-1

Does Video + Social = Digital Marketing's Sweet Spot?

Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two... Comments

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Native Ad Transparency – Are We Clear?

Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good... Comments

nyt-native-ad

Did Native Advertising Just Have the Best Summer Ever?

Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Twitter Logo

What’s Next for Twitter Marketing Real World Innovation?

Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities... Comments

emailcampaign

4 Ways to Keep Your Email Marketing Alive

Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns... Comments

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These 3 Digital Marketing Trends Are About to Change Advertising

Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend... Comments

mixed mobiles

Welcome to the Age of Multiscreen Storytelling

Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already... Comments

onepanem

The Real World of Character Marketing and Brand Fan Fiction

Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion... Comments

Twitter Money

These 3 Brands Are Doing Twitter Marketing Right

Jul 24, 2014 - A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with... Comments

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Interactive Native Ads Deliver the Best of the Web

Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital... Comments

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The World Cup’s Gone Mobile

Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

mobileads

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make... Comments

Yahoo

How Yahoo Is Boosting Native Advertising’s Rep

Jun 26, 2014 - With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers... Comments

personalization

Welcome to the Internet of Me

Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized... Comments

big-data-action

The State of Data-Driven Marketing

Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

reality-marketing

Is Reality Marketing the New Reality for Digital Media?

Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality... Comments

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