RECENT ARTICLES BY TESSA WEGERT

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Native Ad Transparency – Are We Clear?

Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good... Comments

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Did Native Advertising Just Have the Best Summer Ever?

Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

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What’s Next for Twitter Marketing Real World Innovation?

Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities... Comments

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4 Ways to Keep Your Email Marketing Alive

Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns... Comments

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These 3 Digital Marketing Trends Are About to Change Advertising

Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend... Comments

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Welcome to the Age of Multiscreen Storytelling

Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already... Comments

onepanem

The Real World of Character Marketing and Brand Fan Fiction

Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion... Comments

Twitter Money

These 3 Brands Are Doing Twitter Marketing Right

Jul 24, 2014 - A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with... Comments

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Interactive Native Ads Deliver the Best of the Web

Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital... Comments

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The World Cup’s Gone Mobile

Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

mobileads

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make... Comments

Yahoo

How Yahoo Is Boosting Native Advertising’s Rep

Jun 26, 2014 - With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers... Comments

personalization

Welcome to the Internet of Me

Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized... Comments

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The State of Data-Driven Marketing

Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

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Is Reality Marketing the New Reality for Digital Media?

Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality... Comments

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Is "Made for Digital" the Future of Video?

May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate... Comments

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How Cross-Channel Marketing Is Making Mediums Relevant

May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

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5 Quick Fixes for Brand Blogs

May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

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Does the Future of Online Shopping Lie in Social?

May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments

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Subservient Chicken and the Secret to Relaunching Popular Campaigns

May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution... Comments

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The Social-TV Connection That’s Redefining Content Partnerships Online

Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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