Home › Tessa Wegert

RECENT ARTICLES BY TESSA WEGERT

life-sciences

The New Online Advertising is Rich in Scientific Method

Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned... Comments

padmaspicks-cigna

The Year of the Web Series Has Arrived

Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

chipotle-scarecrow-1

Four Visual Social Campaigns That Riff on Tradition

Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

storifypeople

Content Curation for Brands - Time to Take a Deeper Dive

Sep 12, 2013 - Content curation is about adding value, not getting a quick marketing fix. Comments

kors-instagram

Digital Media's Social Summer

Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that... Comments

mobile-video

To Skip or Not to Skip: The Question of Pre-Roll Ads

Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

capitol-couture

Branded Content Loves Email

Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

facebook-homepage

How Much Is Facebook's News Feed Worth to Advertisers?

Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly... Comments

shark-week-site

Lessons From Shark Week

Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

the-power-inside-video

3 Ways to Boost Video Shares Online

Aug 1, 2013 - To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Comments

college-humor

Creating a Meaningful Tumblr Campaign

Jul 25, 2013 - The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they... Comments

cloud-software

You're Already Working Within the Cloud

Jul 18, 2013 - Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our... Comments

buzzfeed-flight-mode

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely... Comments

burberry-instagramimage

Is Short the New Marketing Must?

Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly... Comments

yahoo-stream

In Spite of Uncertainty, Native Ad Spending Grows

Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of... Comments

better-with-mms

3 Low-Risk Ways to Do Digital Media

Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest... Comments

video-blog

Mobile's Slow Transition to Adulthood

Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

youtube-one-channel

One Channel, Many Benefits for Brands on YouTube

Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

heineken-teens

Video and Social - Digital Media's Dynamic Duo

May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that... Comments

huff-post-cisco

The New Ad Strategy: Be Polite

May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital... Comments

wonder-oreo

The Best New Ads Tell a Story

May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

Next ›

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. Over 50 Percent of Unique Email Opens Now Mobile
  2. Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
  3. In Marketing, Overwhelmed is the New Normal
  4. 5 PPC Iterations You Ignore at Your Peril
  5. Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

COMMENTS

UPCOMING EVENTS

WEBINARS

White Papers

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Incisive Interactive Marketing LLC. 2013 All rights reserved.  |  55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

Accreditations:
Incisive Media - AOP Digital Publisher of the Year 2010 & 2013