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RECENT ARTICLES BY TESSA WEGERT

scope-bacon

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

jaguar-video

Digital Advertising Is Now Viewer's Choice

Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

youtube-got-a-minute

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

adrenalist

Advertisers Go Beyond Blogging With Branded Magazines

Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

cnet-got-milk

Video Ad News, a Harbinger of Change

Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

samsung-tim-burton

How to Win the Oscars (and Your Next Digital Campaign)

Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

thor-media-playlist

3 Add-Ons to Enhance Your Online Ads

Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression... Comments

whose-heart-do-you-love

Brands Heart Valentine's Online

Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands... Comments

subway-super-bowl

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent... Comments

green-housewives

Scripting Your Ad Series Online

Jan 31, 2013 - If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series... Comments

the-atlantic

Navigating Native Ads?

Jan 24, 2013 - The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Comments

twitter-ap

Beyond the Buy - 4 Twitter Ad Essentials

Jan 17, 2013 - Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Comments

coca-cola-polar-bears

Why Your Brand Needs to Become a Content King

Jan 10, 2013 - Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Comments

brighter-life

3 Critical Strategies for Advertising in the New Year

Jan 3, 2013 - Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Comments

jello-facebook

Marketing the Mayan Apocalypse

Dec 20, 2012 - A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your... Comments

elf-yourself

Holiday Marketing Traditions, Old and New

Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

patagonia

Cyber Monday Secrets Revealed

Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share... Comments

where-in-america

Your 2013 Marketing Goal - Gamification

Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

vw-facebook

5 Things Auto Brands Can Teach You About Marketing Online

Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

werther-s-fall-favorites

Could This Be the Perfect Banner?

Nov 8, 2012 - How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Comments

storming

3 Reasons Brands Should Market During Natural Disasters

Nov 1, 2012 - Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating... Comments

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