RECENT ARTICLES BY TESSA WEGERT

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

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3 Reasons Why Brands Are Flocking to Chat App Kik

Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

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Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

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What’s New in Mobile Video?

Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

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What the Apple Watch Really Means for Brand Advertisers

Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

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What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more... Comments

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Content for All – Why Video Is the Great Brand Equalizer

Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

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Movie Marketing Strategies Are "Fifty Shades of Social"

Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing... Comments

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Long Live Print…in an Omnichannel Marketing Plan

Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

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3 Things We Learned From This Year’s Super Bowl Ads

Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials... Comments

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Mobile Acquisitions and Ads to Shape the Future of Social Media

Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

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Lessons in Content Creation From 5 Brand Tumblrs

Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Social Media Sharing

Social Site Check-In: Which Network Should You Buy Into This Year?

Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

Social Media Sharing

3 Tips for Tapping Social Influencers

Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them... Comments

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Marketing With Emojis

Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

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10 Digital Marketing Trends for 2015

Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

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3 Ways Brands Are Using Online Video for Holiday Campaigns

Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

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Mobile Holiday Shopping by the Numbers

Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

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Mobile 2015: 4 Trends to Watch

Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

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Is Ello a No-No for Brands?

Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

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