Marketing News & Expert Advice
Dec 5, 2013 -
Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb...
Nov 27, 2013 -
A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes...
Nov 21, 2013 -
Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch...
Nov 14, 2013 -
What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...
Nov 7, 2013 -
Is a video or a mobile game a better fit for your band?
Oct 31, 2013 -
What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social...
Oct 24, 2013 -
As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a...
Oct 17, 2013 -
What better way is there to engage site visitors than with an interactive feature that requires consumer participation?
Oct 10, 2013 -
The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity...
Oct 3, 2013 -
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned...
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
Sep 12, 2013 -
Content curation is about adding value, not getting a quick marketing fix.
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that...
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly...
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
Aug 1, 2013 -
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they...
Jul 18, 2013 -
Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our...
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