RECENT ARTICLES BY TESSA WEGERT

robots

There’s a Robot in My Media Buy

Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology... Comments

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here... Comments

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Augmented Reality and Ads Unite

Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

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Move Over TV – Brands Are Tuning Into Digital Video Ads

Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about... Comments

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A Guide to Ads on Tumblr – What’s New and What’s Next

Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising... Comments

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A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million... Comments

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From The Lego Movie, Lessons in Building the Ultimate Branded Content

Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist... Comments

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House... Comments

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Twitter Brand Relevance and the Evolution of the Hashtag

Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing... Comments

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

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Cultural Commentary Creates Winning Twitter Campaigns

Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to... Comments

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3 Viral Video Lessons From Super Bowl Ads

Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

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An Interactivity Call to Arms

Jan 16, 2014 - Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation... Comments

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Last Year Was About Content, But 2014 Will Be the Year of the Story

Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

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Behind the Scenes: The Value of Extended Content

Jan 2, 2014 - In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing... Comments

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The Year in New Ad Units Reviewed

Dec 19, 2013 - Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. Comments

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Digital Marketing for the Holidays is All About Entertainment

Dec 12, 2013 - At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks... Comments

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Don't Tell Your Brand Story Without Display Ads

Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb... Comments

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Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

Nov 27, 2013 - A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes... Comments

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Native Advertising in 4 Easy Steps

Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch... Comments

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How Auto Brands Are Driving the Success of Online Films

Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all... Comments

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