Dave Evans

Dave Evans

Vice President of Social Strategy

Lithium

Dave is the VP of social strategy at Lithium. Based in Austin, Dave is also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Media Marketing: The Next Generation of Business Engagement." Dave is a regular columnist for ClickZ, a frequent keynoter, and leads social technology and measurement workshops with the American Marketing Association as well as Social Media Executive Seminars, a C-level business training provider.

Dave has worked in social technology consulting and development around the world: with India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including PGi, Southwest Airlines, AARP, Wal-Mart, and the PGA TOUR. Dave serves on the advisory boards for social technology startups including Palo Alto-based Friend2Friend and Mountain View-based Netbase and iGoals.

Prior, Dave was a co-founder of social customer care technology provider Social Dynamx, a product manager with Progressive Insurance, and a systems analyst with NASA| Jet Propulsion Labs. Dave co-founded Digital Voodoo, a web technology consultancy, in 1994. Dave holds a BS in physics and mathematics from the State University of New York/ Brockport and has served on the Advisory Board for ad:tech and the Measurement and Metrics Council with WOMMA.

Profile

RECENT ARTICLES BY DAVE EVANS

facebookvstwitter

Build Your Brand Online: Leveraging Facebook and Twitter

Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

roi-target

Get Serious About Return on Investment

Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or... Comments

customers

Driving Customer Innovation: It's the Small Things That Count

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

community-circle

Got Community?

Jan 23, 2013 - As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization... Comments

bucket-list

Your Bucket List for 2013

Jan 2, 2013 - The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Comments

social-media-passion-asia

Build Your Social Chops: How to Get Smart in 2013

Dec 12, 2012 - Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you... Comments

race-car

Social Media Marketing at 200 MPH

Nov 21, 2012 - Follow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. Comments

community

Why Support Communities Work

Oct 31, 2012 - Vibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of... Comments

on-the-road

Life on the Road: The Importance of Customer Care

Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely... Comments

Social Media: From a Point of Presence to a Point of Business

Sep 19, 2012 - As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you... Comments

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

Social Response: It's About More Than Sentiment

Aug 8, 2012 - When you build your response program understand that positive sentiment isn't an end-goal: it's a byproduct of your ability to delight customers while... Comments

Twitter and Customer Care: Examples of Style

Jul 18, 2012 - How TechSmith, Time Warner Cable, and US Airways are using Twitter to show customers how and when they can expect to reach them. Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Support Forums: The Core of Customer Care

Jun 6, 2012 - Built around the needs of your customers, support forums can be the ultimate anchor point for your social marketing program. Comments

Don't Advertise, Just Deliver

May 16, 2012 - Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Comments

Social Customer Care and WOM Marketing: A Match Made on the Web

Apr 25, 2012 - In a medium where anyone can say anything, how is a brand supposed to manage its image? Comments

Social Media and Customer Care: Scale Up or Go Home

Apr 4, 2012 - If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "what... Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...