RECENT ARTICLES BY DAVE EVANS

chief-information-officer

Social Media and the Challenge Facing CIOs

Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question... Comments

pr-measurement

Building Effective Measurement Models

Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that... Comments

social-advocate

Building Advocates, and Why It Really Matters

Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend... Comments

social-mediaw

Invest in Social Like You Believe It’s Real

Jun 4, 2014 - Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by... Comments

customer-loyalty

Customer Loyalty Restarts With Every Experience

May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed... Comments

social-media-marketing

Promoting Your Social Presence

Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing... Comments

sxsw-l

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued... Comments

de-fig0-cvs

Getting Social Customer Experience Right

Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value... Comments

2014-01-14-1258

The Power of Peer in Social Customer Care

Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers... Comments

socialnetwork

When Customers Understand Your Business, You Win

Dec 18, 2013 - Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences... Comments

customers

Fixing Customer Care: The New Social Marketing

Nov 20, 2013 - Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There... Comments

Social Media Manager

Measuring Business Results from a Social Customer Experience Program

Oct 23, 2013 - Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly... Comments

Digital Footprint

Create Audience Experiences That Drive Recommendations

Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

engagement-consideration-seo

The Case for On-Domain Engagement

Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand... Comments

business-people

Honest Engagement: Getting the Social Experience Right

Jul 31, 2013 - Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Comments

fireworks-image

Independence Day: Proving On-Domain Success

Jul 3, 2013 - Celebrate this year by declaring your on-domain strategy and then following through with the measurement and hard proof to make it stick. Comments

questionsclients

Have Questions? Ask Your Customers

Jun 5, 2013 - Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the... Comments

customers

Multi-Channel Customer Care Includes Social

May 8, 2013 - The challenge with social is that it's not just an add-on: it's a culture change. Comments

facebookvstwitter

Build Your Brand Online: Leveraging Facebook and Twitter

Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

roi-target

Get Serious About Return on Investment

Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or... Comments

customers

Driving Customer Innovation: It's the Small Things That Count

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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