Incorporating Social to Build Across Your Organization

Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built... Comments


Twitter: The Next Customer Care Channel

Sep 1, 2015 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement... Comments

Friends jumping

3 Ways to Build Peer-to-Peer Engagement

Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood... Comments


Consistency Matters in Social Customer Care: Three Things to Help Get it Right

Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments


Three Best Practices for Customer Engagement

Jun 3, 2015 - Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while... Comments


Build Your Business by Aligning Policy With the Social Web

May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because... Comments


Why eBay and Amazon Will Redefine Local Commerce

Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments


Delivering Great Customer Experiences

Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments


Don’t Get Shacked

Feb 11, 2015 - What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Comments


3 Practical Tips for Improved Social Customer Care

Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among... Comments


Data Deconstruction: Understanding Complex Social Influences

Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What... Comments


Building Customer Loyalty With Social Media

Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments


The Rise of the Paid Social Network Business Model

Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments


Building Champions: The New Role of the CFO

Sep 24, 2014 - The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Comments


Social Media and the Challenge Facing CIOs

Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question... Comments


Building Effective Measurement Models

Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that... Comments


Building Advocates, and Why It Really Matters

Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend... Comments


Invest in Social Like You Believe It’s Real

Jun 4, 2014 - Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by... Comments


Customer Loyalty Restarts With Every Experience

May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed... Comments


Promoting Your Social Presence

Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing... Comments


SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued... Comments

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