RECENT ARTICLES BY DAVE EVANS

human-value

Three Best Practices for Customer Engagement

Jun 3, 2015 - Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while... Comments

social-marketing

Build Your Business by Aligning Policy With the Social Web

May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because... Comments

local-ecommerce

Why eBay and Amazon Will Redefine Local Commerce

Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

Customer

Delivering Great Customer Experiences

Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

radioshack-store

Don’t Get Shacked

Feb 11, 2015 - What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Comments

Customer

3 Practical Tips for Improved Social Customer Care

Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among... Comments

big-data-action

Data Deconstruction: Understanding Complex Social Influences

Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What... Comments

customer-loyalty

Building Customer Loyalty With Social Media

Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments

hands-catching-money

The Rise of the Paid Social Network Business Model

Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

cfo-suit

Building Champions: The New Role of the CFO

Sep 24, 2014 - The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Comments

chief-information-officer

Social Media and the Challenge Facing CIOs

Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question... Comments

pr-measurement

Building Effective Measurement Models

Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that... Comments

social-advocate

Building Advocates, and Why It Really Matters

Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend... Comments

social-mediaw

Invest in Social Like You Believe It’s Real

Jun 4, 2014 - Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by... Comments

customer-loyalty

Customer Loyalty Restarts With Every Experience

May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed... Comments

social-media-marketing

Promoting Your Social Presence

Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing... Comments

sxsw-l

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued... Comments

de-fig0-cvs

Getting Social Customer Experience Right

Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value... Comments

2014-01-14-1258

The Power of Peer in Social Customer Care

Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers... Comments

socialnetwork

When Customers Understand Your Business, You Win

Dec 18, 2013 - Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences... Comments

customers

Fixing Customer Care: The New Social Marketing

Nov 20, 2013 - Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There... Comments

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