RECENT ARTICLES BY DAVE EVANS

social-media-marketing

Promoting Your Social Presence

Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing... Comments

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued... Comments

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Getting Social Customer Experience Right

Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value... Comments

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The Power of Peer in Social Customer Care

Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers... Comments

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When Customers Understand Your Business, You Win

Dec 18, 2013 - Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences... Comments

customers

Fixing Customer Care: The New Social Marketing

Nov 20, 2013 - Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There... Comments

Social Media Manager

Measuring Business Results from a Social Customer Experience Program

Oct 23, 2013 - Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly... Comments

Digital Footprint

Create Audience Experiences That Drive Recommendations

Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

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The Case for On-Domain Engagement

Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand... Comments

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Honest Engagement: Getting the Social Experience Right

Jul 31, 2013 - Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Comments

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Independence Day: Proving On-Domain Success

Jul 3, 2013 - Celebrate this year by declaring your on-domain strategy and then following through with the measurement and hard proof to make it stick. Comments

questionsclients

Have Questions? Ask Your Customers

Jun 5, 2013 - Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the... Comments

customers

Multi-Channel Customer Care Includes Social

May 8, 2013 - The challenge with social is that it's not just an add-on: it's a culture change. Comments

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Build Your Brand Online: Leveraging Facebook and Twitter

Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

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Get Serious About Return on Investment

Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or... Comments

customers

Driving Customer Innovation: It's the Small Things That Count

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

community-circle

Got Community?

Jan 23, 2013 - As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization... Comments

bucket-list

Your Bucket List for 2013

Jan 2, 2013 - The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Comments

social-media-passion-asia

Build Your Social Chops: How to Get Smart in 2013

Dec 12, 2012 - Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you... Comments

race-car

Social Media Marketing at 200 MPH

Nov 21, 2012 - Follow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. Comments

community

Why Support Communities Work

Oct 31, 2012 - Vibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of... Comments

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