Phil Stelter

Phil Stelter

Specializing in search and online marketing, Phil Stelter is the director of business development for Range Online Media, one of the fastest-growing search marketing agencies. Phil has over eight years of experience in search marketing and Web site production for major sites across industries including travel, government, non-profit health care, and retail e-commerce. He's guided SEO and PPC campaigns in-house and from the agency side. Today, he evaluates new technologies, directs online marketing campaigns, and develops innovative search solutions for industry-leading online retailers and travel services such as Travelocity and other Fortune 1000 companies. Phil is a regular speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. He's a graduate of Claremont McKenna College, where he received a BA in International Relations and French.

RECENT ARTICLES BY PHIL STELTER

Emerging Local Search

Jul 20, 2006 - What will drive the fate of these emerging local search opportunities? Comments

Local Search Goes Mobile

Jul 6, 2006 - Hold on to your socks; 2006 is going to be a wild ride in local search. Or ask your mobile phone where you can get another pair. Comments

Social Media as Local Search Guides

Jun 22, 2006 - How do you find the passionate local search users who aren’t simply seeking contact information or directions? Comments

Are Big Brands Lost in Local Search?

Jun 8, 2006 - How big-brand advertisers can leverage local search. Comments

A Local Search Roundup

May 25, 2006 - Local search opportunities aren’t about a $10K per day spend. They’re the long tail of highly targeted, small volume opportunities. Comments

Local Search for Smaller Marketers

May 11, 2006 - Should small business marketers lose sleep over the endless opportunities emerging in local search? Yes. Comments

The Evolution of Retail and Local Search

Apr 27, 2006 - Online is finally connecting with offline inventory, and to local results. Comments

Targeting Local Audiences with Search, Part Five: MIVA

Apr 13, 2006 - What are the current and emerging opportunities for local marketers on the major search engines? Last of a series. Comments

Targeting Local Audiences With Search, Part 4: Ask.com

Mar 30, 2006 - What are the current and emerging opportunities for local marketers on the major search engines? Part four of a series. Comments

Targeting Local Audiences with Search, Part 3: Google Local

Mar 16, 2006 - What are the current and emerging opportunities for local marketers on the major search engines? Part three of a series. Comments

Targeting Local Audiences With Search, Part 2: Yahoo!

Feb 16, 2006 - What are the current and emerging opportunities for local marketers on the major search engines? Part two of a series. Comments

Targeting Local Audiences With Search, Part 1: MSN

Feb 2, 2006 - What are the current and emerging opportunities for local marketers on the major search engines? Part one of a series. Comments

Local Opportunity Is Calling

Jan 19, 2006 - For those who can stay on top of the dizzying array of pay-per-call products, golden opportunities will come calling. Comments

Local Search Goes Mobile

Jan 5, 2006 - Hold on to your socks; 2006 is going to be a wild ride in local search. Or ask your mobile phone where you can get another pair. Comments

IYPs: Still Relevant to Local Search?

Dec 22, 2005 - IYPs were living and breathing local search long before it became the flavor of the month. But how will they fare in the future? Comments

Are Big Brands Lost in Local Search?

Dec 8, 2005 - How big-brand advertisers can leverage local search. Comments

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