Kate Kaye

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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IN PRINT

Campaign '08: A Turning Point For Digital Media

Campaign '08: A Turning Point For Digital Media

If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web story. Many of the campaigns used a far more measurable...

RECENT ARTICLES BY KATE KAYE

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Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels... Comments

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Facebook Data Partner Gets Senator's Scrutiny

Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data... Comments

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More Democrats Sign Up for Political Texts Than Republicans

Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

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Don't Silo Data, Says Acxiom CMO [Video]

Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments

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Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations... Comments

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands... Comments

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Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis... Comments

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Twitter Partners With Nielsen for Brand Campaign Surveys

Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the... Comments

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Madison Logic Puts Lead Gen Info to Use for B2B Ads

Oct 3, 2012 - Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Comments

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Oreo Team Crafts Last Daily Twist in Heart of Times Square

Oct 2, 2012 - Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take... Comments

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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed... Comments

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Facebook Gifts Could Steal Search Dollars From Google

Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts... Comments

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Video Advertisers in Canada Want Their GRPs

Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video... Comments

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Facebook and DataLogix Together for About a Year

Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad... Comments

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Early Brands and Politicos Try Twitter Header

Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of... Comments

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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream

Sep 21, 2012 - Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could... Comments

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SapientNitro Pairs With Iota to Bring Consumer Data to Life

Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual... Comments

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Social Platform Used by GOP and Obama White House Launches Product Set

Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including... Comments

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Facebook's Latest Ad Test a Step Toward Monetizing Mobile

Sep 18, 2012 - The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Comments

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