Marketing News & Expert Advice
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Kate Kaye
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
IN PRINT
Campaign '08: A Turning Point For Digital Media
If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web story. Many of the campaigns used a far more measurable...
RECENT ARTICLES BY KATE KAYE
Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments
Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels... Comments
Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data... Comments
More Democrats Sign Up for Political Texts Than Republicans
Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments
Don't Silo Data, Says Acxiom CMO [Video]
Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments
Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market
Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments
Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations... Comments
Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands... Comments
Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal
Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis... Comments
Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the... Comments
Madison Logic Puts Lead Gen Info to Use for B2B Ads
Oct 3, 2012 - Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Comments
Oreo Team Crafts Last Daily Twist in Heart of Times Square
Oct 2, 2012 - Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take... Comments
IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed... Comments
Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts... Comments
Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video... Comments
Facebook and DataLogix Together for About a Year
Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad... Comments
Early Brands and Politicos Try Twitter Header
Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of... Comments
How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Sep 21, 2012 - Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could... Comments
SapientNitro Pairs With Iota to Bring Consumer Data to Life
Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual... Comments
Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including... Comments
Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 - The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Comments
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