Voice Services for Mobile Marketing: Lots of Options!

Voice Services for Mobile Marketing: Lots of Options!

17y Laura Marriott

Voice Services for Mobile Marketing: Lots of Optio...

The seven voice-based mobile marketing channels, and how to use them. Read More...

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Buying Physical Goods Via Mobile

Buying Physical Goods Via Mobile

17y Laura Marriott

Buying Physical Goods Via Mobile

Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Read More...

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What's the Deal With Participation TV?

What's the Deal With Participation TV?

17y Laura Marriott

What's the Deal With Participation TV?

Five best practices for a successful PTV initiative. Read More...

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The ABCs of Mobile Marketing, Part 2

The ABCs of Mobile Marketing, Part 2

17y Laura Marriott

The ABCs of Mobile Marketing, Part 2

The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...

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The Need for Mobile Measurement

The Need for Mobile Measurement

17y Laura Marriott

The Need for Mobile Measurement

What the industry must do to drive mobile brand spend and marketing effectiveness measures. Read More...

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The Mobile Knowledge

The Mobile Knowledge

17y Laura Marriott

The Mobile Knowledge

Nine ways to expand your knowledge of mobile marketing and have some fun, too. Read More...

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Yahoo's Commitment to Mobile

Yahoo's Commitment to Mobile

17y Laura Marriott

Yahoo's Commitment to Mobile

With its new campaign, Yahoo hopes to drive brand investment in mobile. Read More...

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2D Codes: Coming to a Phone Near You

2D Codes: Coming to a Phone Near You

17y Laura Marriott

2D Codes: Coming to a Phone Near You

Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Read More...

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Targeting a Specific Mobile Demographic

Targeting a Specific Mobile Demographic

17y Laura Marriott

Targeting a Specific Mobile Demographic

Segmentation and diversity are driving mobile marketing and content. Read More...

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Marketing Through Common Short Codes

Marketing Through Common Short Codes

17y Laura Marriott

Marketing Through Common Short Codes

Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Read More...

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Getting Started in Mobile Marketing

Getting Started in Mobile Marketing

17y Laura Marriott

Getting Started in Mobile Marketing

How do I start? What's the opportunity? Answers from marketers who were newbies once, too. Read More...

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Hot Topics From 3GSM

Hot Topics From 3GSM

17y Laura Marriott

Hot Topics From 3GSM

More mobile advertising offerings and more mobile opportunities. Read More...

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What's Mobile Marketing?

What's Mobile Marketing?

17y Laura Marriott

What's Mobile Marketing?

Three experts share three differing opinions. Read More

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Music Gone Mobile

Music Gone Mobile

17y Laura Marriott

Music Gone Mobile

Why mobile advertising and mobile commerce are a natural fit for the recording industry. Read More...

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Growing Consumer Interest in Mobile Marketing

Growing Consumer Interest in Mobile Marketing

17y Laura Marriott

Growing Consumer Interest in Mobile Marketing

Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Read More...

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Mobile Marketing in China

Mobile Marketing in China

17y Laura Marriott

Mobile Marketing in China

Big brands and dedicated mobile budgets are making inroads into the world's largest market. Read More...

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Mobile Marketing 101: Best Practices

Mobile Marketing 101: Best Practices

17y Laura Marriott

Mobile Marketing 101: Best Practices

Mobile marketing's best practices have been update. An overview of the changes. Read More...

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And the Mobile Marketing Winners Are...

And the Mobile Marketing Winners Are...

17y Laura Marriott

And the Mobile Marketing Winners Are...

Some of the winning case studies from the Mobile Marketing Association Awards. Read More...

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Mobile Marketing: Back to the Basics

Mobile Marketing: Back to the Basics

17y Laura Marriott

Mobile Marketing: Back to the Basics

Considering mobile marketing but don't know where to begin? Three steps to getting started. Read More...

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Mobile Web Advertising Revisited

Mobile Web Advertising Revisited

17y Laura Marriott

Mobile Web Advertising Revisited

How do you buy mobile Web advertising? Read More

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Mobile Marketing in Turkey

Mobile Marketing in Turkey

17y Laura Marriott

Mobile Marketing in Turkey

Regional mobile marketing case studies from Pepsi, BP, and others. Read More...

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Mobile Advertising: What's In It for the Consumer?

Mobile Advertising: What's In It for the Consumer?

18y Laura Marriott

Mobile Advertising: What's In It for the Consumer?

Mobile may just be taking off, but already targeting and other sophisticated techniques benefit consumers and advertisers alike. Read More...

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A Very Large Opportunity for Mobile Marketing

A Very Large Opportunity for Mobile Marketing

18y Laura Marriott

A Very Large Opportunity for Mobile Marketing

What's going on in the world's largest mobile market? Read More...

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The ABCs of Mobile Marketing, Part 1

The ABCs of Mobile Marketing, Part 1

18y Laura Marriott

The ABCs of Mobile Marketing, Part 1

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

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Location-Based Services: Ready for the Main Stream?

Location-Based Services: Ready for the Main Stream?

18y Laura Marriott

Location-Based Services: Ready for the Main Stream...

The time's getting closer for location-based targeting services on mobile devices. Read More...

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Mobile Search

Mobile Search

18y Laura Marriott

Mobile Search

Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Read More...

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Mobile Marketing: An Agency Perspective

Mobile Marketing: An Agency Perspective

18y Laura Marriott

Mobile Marketing: An Agency Perspective

The three inhibitors to brands engaging mobile at the agency level. Read More...

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