Laura Marriott

Laura Marriott

Laura Marriott is executive director of the Mobile Marketing Association (MMA), which works to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers. The MMA has over 250 members worldwide, representing over 16 countries. Laura has over 14 years' experience in the high-tech industry. Prior to joining the MMA, she served as Intrado's director of marketing, where she was responsible for the development and delivery of Intrado's mobility products and service. Laura previously served as director of business development at Cyneta Networks and Cell-Loc Inc.

RECENT ARTICLES BY LAURA MARRIOTT

Voice Services for Mobile Marketing: Lots of Options!

Jul 26, 2007 - The seven voice-based mobile marketing channels, and how to use them. Comments

Buying Physical Goods Via Mobile

Jul 12, 2007 - Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Comments

What's the Deal With Participation TV?

Jun 28, 2007 - Five best practices for a successful PTV initiative. Comments

The ABCs of Mobile Marketing, Part 2

Jun 14, 2007 - The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Comments

The Need for Mobile Measurement

May 31, 2007 - What the industry must do to drive mobile brand spend and marketing effectiveness measures. Comments

The Mobile Knowledge

May 17, 2007 - Nine ways to expand your knowledge of mobile marketing and have some fun, too. Comments

Yahoo's Commitment to Mobile

May 3, 2007 - With its new campaign, Yahoo hopes to drive brand investment in mobile. Comments

2D Codes: Coming to a Phone Near You

Apr 19, 2007 - Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Comments

Targeting a Specific Mobile Demographic

Apr 5, 2007 - Segmentation and diversity are driving mobile marketing and content. Comments

Marketing Through Common Short Codes

Mar 22, 2007 - Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Comments

Getting Started in Mobile Marketing

Mar 8, 2007 - How do I start? What's the opportunity? Answers from marketers who were newbies once, too. Comments

Hot Topics From 3GSM

Feb 22, 2007 - More mobile advertising offerings and more mobile opportunities. Comments

What's Mobile Marketing?

Feb 8, 2007 - Three experts share three differing opinions. Comments

Music Gone Mobile

Jan 25, 2007 - Why mobile advertising and mobile commerce are a natural fit for the recording industry. Comments

Growing Consumer Interest in Mobile Marketing

Jan 11, 2007 - Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Comments

Mobile Marketing in China

Dec 28, 2006 - Big brands and dedicated mobile budgets are making inroads into the world's largest market. Comments

Mobile Marketing 101: Best Practices

Dec 14, 2006 - Mobile marketing's best practices have been update. An overview of the changes. Comments

And the Mobile Marketing Winners Are...

Nov 30, 2006 - Some of the winning case studies from the Mobile Marketing Association Awards. Comments

Mobile Marketing: Back to the Basics

Nov 16, 2006 - Considering mobile marketing but don't know where to begin? Three steps to getting started. Comments

Mobile Web Advertising Revisited

Nov 2, 2006 - How do you buy mobile Web advertising? Comments

Mobile Marketing in Turkey

Oct 19, 2006 - Regional mobile marketing case studies from Pepsi, BP, and others. Comments

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