Laura Marriott
Laura Marriott is executive director of the Mobile Marketing Association (MMA), which works to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers. The MMA has over 250 members worldwide, representing over 16 countries. Laura has over 14 years' experience in the high-tech industry. Prior to joining the MMA, she served as Intrado's director of marketing, where she was responsible for the development and delivery of Intrado's mobility products and service. Laura previously served as director of business development at Cyneta Networks and Cell-Loc Inc.
RECENT ARTICLES BY LAURA MARRIOTT
Jul 26, 2007 -
The seven voice-based mobile marketing channels, and how to use them.
Jul 12, 2007 -
Are consumers ready to buy with their phones? One m-commerce vendor says they already do.
Jun 28, 2007 -
Five best practices for a successful PTV initiative.
Jun 14, 2007 -
The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series.
May 31, 2007 -
What the industry must do to drive mobile brand spend and marketing effectiveness measures.
May 17, 2007 -
Nine ways to expand your knowledge of mobile marketing and have some fun, too.
May 3, 2007 -
With its new campaign, Yahoo hopes to drive brand investment in mobile.
Apr 19, 2007 -
Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology
Apr 5, 2007 -
Segmentation and diversity are driving mobile marketing and content.
Mar 22, 2007 -
Through ease of use, CSCs help increase consumer response to advertising and marketing promotions.
Mar 8, 2007 -
How do I start? What's the opportunity? Answers from marketers who were newbies once, too.
Feb 22, 2007 -
More mobile advertising offerings and more mobile opportunities.
Feb 8, 2007 -
Three experts share three differing opinions.
Jan 25, 2007 -
Why mobile advertising and mobile commerce are a natural fit for the recording industry.
Jan 11, 2007 -
Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness.
Dec 28, 2006 -
Big brands and dedicated mobile budgets are making inroads into the world's largest market.
Dec 14, 2006 -
Mobile marketing's best practices have been update. An overview of the changes.
Nov 30, 2006 -
Some of the winning case studies from the Mobile Marketing Association Awards.
Nov 16, 2006 -
Considering mobile marketing but don't know where to begin? Three steps to getting started.
Nov 2, 2006 -
How do you buy mobile Web advertising?
Oct 19, 2006 -
Regional mobile marketing case studies from Pepsi, BP, and others.