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Dan Felter

Dan Felter

Daniel C. Felter is CEO of Opt-Intelligence, Inc. (OI) and chairman of Online Lead Generation Association (OLGA). Dan co-founded OI in June 2003. Prior to OI, Dan was VP of online services at Cross Media Marketing. Under his leadership, Cross Media built a lead-generation platform and restructured a unprofitable division into a profitable $10 million division. Prior to Cross Media, Dan worked at GetRelevant, where he was head of East Coast sales. His entry into online lead generation began at Hotsocket in 1999. Dan has a BS in operations management from Boston University.

RECENT ARTICLES BY DAN FELTER

Changin' Times for Online Lead Generation

May 14, 2007 - With talk of government investigations and regulation, online lead generation marketers had better be ready to get behind best practices. Comments

Online Lead Gen: Where Do You Find Quality Scale?

Apr 30, 2007 - Three industry experts weigh in on finding quality scale. Comments

Practicing the Best in Online Lead Gen

Apr 16, 2007 - Help us determine the five best practices for online lead generation. Comments

Quantifying Lead Quality

Apr 2, 2007 - The IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Comments

The Maturation of Online Lead-Gen

Mar 19, 2007 - Lead generation is finally scaling. Comments

Educating Marketers on Online Lead Gen

Mar 5, 2007 - Sorting through online lead gen companies can be a monumental task. A little education can help marketers avoid dishonest vendors. Comments

Online Lead Generation: Sifting Through the Digital Junkyard

Feb 5, 2007 - Lots of garbage is spewed by online lead generation companies. Let's clean some of it up. Comments

Practicing the Best in Online Lead Gen

Jan 22, 2007 - Help us determine the five best practices for online lead generation. Comments

What's 2007 Generating?

Jan 8, 2007 - Online lead-gen will mature -- and prices will rise. Comments

Online Lead Gen: The Year's Hits and Misses

Dec 11, 2006 - The good, the bad, and the comeback kids. Comments

Twelve Months of Lead Gen

Nov 27, 2006 - 'Tis the season to be jolly -- if you've been generating leads, that is. Comments

Finding an Online Lead-Gen Network

Nov 13, 2006 - Looking for a new source to garner leads? Do your homework first. Comments

Teaching the Old DM Dog a New Online Trick

Oct 30, 2006 - A common misconception of online lead generation is the leads can be utilized only for online marketing. Comments

How Scalable Is Lead Gen?

Oct 16, 2006 - Just how big can online lead generation get? Comments

Online Lead Gen and Click Fraud: Help or Hurt?

Oct 2, 2006 - Click fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Comments

Co-Reg 101: Part 2

Sep 18, 2006 - The basics of co-registration. Second of a two-part series. Comments

Back to School: Co-Reg 101

Aug 21, 2006 - Co-registration's many manifestations. Comments

Online Lead Gen for Foster's Lager

Aug 7, 2006 - Foster's is moving all its ad dollars online. Here's one way to add lead generation to the campaign. Comments

Key Ingredients for Failing Lead Generation

Jul 10, 2006 - Apathy, laziness, ignorance, and just plain lying. Comments

Volume's Nice, But Quality Is King

Jun 26, 2006 - What makes a good lead-gen offer? Comments

Co-Reg Is Not a Four-Letter Word

Jun 12, 2006 - Until recently, co-registration was a downright nasty word. Comments

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