Robin Neifield

Robin Neifield

CEO

NetPlus Marketing, Inc.

Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.

Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.

RECENT ARTICLES BY ROBIN NEIFIELD

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If You Give An Advertiser Trackable Impressions...

Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

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5 Creative Ways to Stretch Costly Content Across Channels

May 13, 2015 - While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Comments

social-data-understand

The Versatile Faces of Social Media

Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

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12 Easy Ways to Feed the Content Machine

Mar 18, 2015 - These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Comments

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Why You Should Include Your Technology Experts in the Creative Process

Feb 23, 2015 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge... Comments

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Measure Twice, Cut Once

Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad... Comments

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It’s Chaos Out There!

Dec 23, 2014 - With so many choices available to consumers these days, how can your brand remain relevant and rise above? Comments

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Is Facebook a Waste of Money for Marketers?

Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need... Comments

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Scoring With Gamified Content

Oct 29, 2014 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Comments

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Making Your List and Checking It Twice

Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

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Only the Nimble Will Survive

Sep 3, 2014 - To survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business... Comments

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Getting Past the Labels

Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient... Comments

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Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make... Comments

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Creating a Model for Content Investment

Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

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Seasonal Marketing Strategies

May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your... Comments

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Why Content Is Not a Department

Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different... Comments

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Why Collaboration Is Key to Digital Success

Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business... Comments

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The Changing Rules of the Facebook Game

Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating... Comments

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The Year of Mobile - Redux

Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

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The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't... Comments

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Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but... Comments

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