Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
RECENT ARTICLES BY ROBIN NEIFIELD
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our...
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools...
Jan 23, 2013 -
Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with...
Nov 14, 2012 -
More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in...
Oct 31, 2012 -
The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising...
Oct 17, 2012 -
Are you ready to put your customers at the center of your planning and making their needs your priority?
Oct 3, 2012 -
How do you reconcile legitimate and necessary legal input with an active social program?
Sep 19, 2012 -
Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success.
Aug 22, 2012 -
Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked...
Aug 8, 2012 -
Every organization can and should open their eyes to the trends in their audience and their business.
Jul 25, 2012 -
What does the torrent of digital political spending mean for non-political advertisers this year?
Jul 11, 2012 -
Nine ways to either tiptoe into mobile or take the plunge.
Jun 27, 2012 -
Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportunity...
Jun 13, 2012 -
A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation.
May 30, 2012 -
How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series.
May 16, 2012 -
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.
May 2, 2012 -
Does your digital strategy meet one of these three goals?
Apr 18, 2012 -
Three+ reasons why your business should care about the social networking platform.
Apr 4, 2012 -
The tablet shift into the work world is already here. Are you ready?
Mar 21, 2012 -
Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and...
Mar 7, 2012 -
One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't...