RECENT ARTICLES BY ROBIN NEIFIELD

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Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make... Comments

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Creating a Model for Content Investment

Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

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Seasonal Marketing Strategies

May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your... Comments

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Why Content Is Not a Department

Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different... Comments

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Why Collaboration Is Key to Digital Success

Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business... Comments

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The Changing Rules of the Facebook Game

Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating... Comments

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The Year of Mobile - Redux

Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

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The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't... Comments

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Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but... Comments

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In Marketing, Overwhelmed is the New Normal

Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

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Analytics Gone Wild

Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

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The Top 10 Tried and True Ways to Waste Your Digital Budget

Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting... Comments

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Buying or Earning Facebook Likes?

Jul 10, 2013 - Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generally... Comments

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What to Do About the Mobile Flash Clash?

Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

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How Will the Digital Industry Survive Its Teen Years?

May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

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WOM. Everyone Wants It - How Do You Get It?

Apr 17, 2013 - Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Comments

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Getting to What Matters

Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our... Comments

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Bringing Local Relevance to Social

Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools... Comments

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Destinations and Drivers - All You Need to Know About Digital

Jan 23, 2013 - Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with... Comments

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The Value of Customers - Flipping the Economics of the 80/20 Rule

Nov 14, 2012 - More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in... Comments

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Facebook Ads Are NOT Display Ads

Oct 31, 2012 - The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising... Comments

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