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RECENT ARTICLES BY ROBIN NEIFIELD

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How Will the Digital Industry Survive Its Teen Years?

May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

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WOM. Everyone Wants It - How Do You Get It?

Apr 17, 2013 - Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Comments

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Getting to What Matters

Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our... Comments

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Bringing Local Relevance to Social

Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools... Comments

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Destinations and Drivers - All You Need to Know About Digital

Jan 23, 2013 - Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with... Comments

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The Value of Customers - Flipping the Economics of the 80/20 Rule

Nov 14, 2012 - More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in... Comments

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Facebook Ads Are NOT Display Ads

Oct 31, 2012 - The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising... Comments

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1 Relationship - Many Opportunities to Screw It Up

Oct 17, 2012 - Are you ready to put your customers at the center of your planning and making their needs your priority? Comments

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Is Legal the Enemy of Social?

Oct 3, 2012 - How do you reconcile legitimate and necessary legal input with an active social program? Comments

10 Ways to Create a Content Engine

Sep 19, 2012 - Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Comments

Social Media Seasonality

Aug 22, 2012 - Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked... Comments

Social Media ROI Is Common Sense

Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments

The Perfect Storm

Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments

Mad Dash for Mobile

Jul 11, 2012 - Nine ways to either tiptoe into mobile or take the plunge. Comments

What Could Possibly Go Wrong?

Jun 27, 2012 - Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportunity... Comments

The Pain and Peril of Pinterest Promos

Jun 13, 2012 - A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Comments

Email and Social: A Killer Combo

May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments

The Magical Email-Social Combo

May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments

As Simple As 1, 2, 3

May 2, 2012 - Does your digital strategy meet one of these three goals? Comments

Why Bother With Google+?

Apr 18, 2012 - Three+ reasons why your business should care about the social networking platform. Comments

Tablets Transform Behaviors Both at Home and at Work

Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments

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