RECENT ARTICLES BY ROBIN NEIFIELD

social-data-understand

The Versatile Faces of Social Media

Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

content-marketing-machine

12 Easy Ways to Feed the Content Machine

Mar 18, 2015 - These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Comments

campaigns-technology-experts

Why You Should Include Your Technology Experts in the Creative Process

Feb 23, 2015 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge... Comments

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Measure Twice, Cut Once

Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad... Comments

toothpaste-aisle-chaos

It’s Chaos Out There!

Dec 23, 2014 - With so many choices available to consumers these days, how can your brand remain relevant and rise above? Comments

facebook-like-button-light-blue

Is Facebook a Waste of Money for Marketers?

Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need... Comments

gamified-content

Scoring With Gamified Content

Oct 29, 2014 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Comments

holiday-planning-checklist

Making Your List and Checking It Twice

Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

need-to-be-nimble

Only the Nimble Will Survive

Sep 3, 2014 - To survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business... Comments

segmentation-labels

Getting Past the Labels

Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient... Comments

small-fish-big-fish

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make... Comments

content-investment

Creating a Model for Content Investment

Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

seasonal-marketing

Seasonal Marketing Strategies

May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your... Comments

contentmarketing

Why Content Is Not a Department

Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different... Comments

collaboratetitle

Why Collaboration Is Key to Digital Success

Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business... Comments

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The Changing Rules of the Facebook Game

Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating... Comments

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The Year of Mobile - Redux

Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

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The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't... Comments

shutterstock-109774529

Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but... Comments

Computer frustration

In Marketing, Overwhelmed is the New Normal

Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

twain

Analytics Gone Wild

Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

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