RECENT ARTICLES BY ROBIN NEIFIELD

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Why You Should Include Your Technology Experts in the Creative Process

Feb 23, 2015 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge... Comments

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Measure Twice, Cut Once

Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad... Comments

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It’s Chaos Out There!

Dec 23, 2014 - With so many choices available to consumers these days, how can your brand remain relevant and rise above? Comments

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Is Facebook a Waste of Money for Marketers?

Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need... Comments

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Scoring With Gamified Content

Oct 29, 2014 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Comments

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Making Your List and Checking It Twice

Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

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Only the Nimble Will Survive

Sep 3, 2014 - To survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business... Comments

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Getting Past the Labels

Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient... Comments

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Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make... Comments

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Creating a Model for Content Investment

Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

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Seasonal Marketing Strategies

May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your... Comments

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Why Content Is Not a Department

Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different... Comments

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Why Collaboration Is Key to Digital Success

Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business... Comments

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The Changing Rules of the Facebook Game

Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating... Comments

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The Year of Mobile - Redux

Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

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The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't... Comments

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Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but... Comments

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In Marketing, Overwhelmed is the New Normal

Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

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Analytics Gone Wild

Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

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The Top 10 Tried and True Ways to Waste Your Digital Budget

Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting... Comments

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Buying or Earning Facebook Likes?

Jul 10, 2013 - Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generally... Comments

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