Stefan Pollard

E-mail marketing expert

Articles

Stefan Pollard, who started his career in online marketing in 1999, was considered a selfless mentor and champion of best practices in e-mail marketing. He held the position of senior strategic consultant at Responsys where he was responsible for developing e-mail marketing and lifecycle messaging strategies to increase clients' ROI. Before that, Stefan led the e-mail consulting program for Lyris clients, frequently speaking at industry events on best practices. Prior to that, he managed the audit process and consulted with clients to improve their e-mail delivery challenges for Habeas. As an e-mail marketer, he spent several years building and executing acquisition and retention campaigns at E-Loan and Cybergold.com. He died May 14, 2010.

In Memoriam: Stefan Pollard
E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Here are their tributes celebrating his life.

E-mail Marketing Expert Stefan Pollard Dies
An expert in deliverability is remembered as a champion of best practices and someone who selflessly gave of his time to others.

RECENT ARTICLES BY STEFAN POLLARD

9 Tips to Improve Your E-mail’s Top-Line Content

Don’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message. May 30, 2010

Set the Alarm Clock on Your Sleeping Subscribers

Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program. May 19, 2010

Cross-Promotions: Do's and Don'ts

Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. May 5, 2010

Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains

Adding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. April 21, 2010

Link Tracking - Profiles Drive Greater E-mail Relevance

Here are two tactics that can help you collect data at different points in the customer relationship. April 7, 2010

Show Value to Solve Relevance Challenges

End the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process. March 24, 2010

Seek and Destroy Invalid Addresses to Avoid Temporary Blocking

How to ensure your e-mail marketing messages will get cleared by ISPs. February 24, 2010