Brian Wool

Brian Wool

Brian Wool is VP of content distribution at Localeze, a Chicago-based local search company. Established in 2003, Localeze specializes in connecting consumers with local merchants through online content collection, enhancement, and distribution. An expert in local Internet search marketing, Brian leads the distribution efforts at Localeze and is responsible for content delivery to over 35 leading search engines, Internet yellow pages, and local directories. Brian previously held various sales and marketing positions at comScore Networks and Claritas.

RECENT ARTICLES BY BRIAN WOOL

Everything's Local in Mobile Search

Jul 31, 2008 - As mobile local search's popularity grows, so do ad placement choices. Comments

Has the Long-Tail Theory Been Disproved?

Jul 17, 2008 - How the the "head" is creating the "tail" in the local search ecosystem. Comments

The Rodney Dangerfield of Online Marketing

Jul 3, 2008 - Why does local search get so little respect? Comments

A Start-Up Provides the "Who" and "How" in Local Search

Jun 19, 2008 - A new twist in online event planning marries local search with social media. Comments

Auto Site Takes New Spin

Jun 5, 2008 - DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Comments

The Vertical Play in Local

May 22, 2008 - Why are certain verticals more successful than others? Comments

Socializing Search, Part 2

May 8, 2008 - A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part... Comments

Socializing Search, Part 1

Apr 24, 2008 - Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Comments

Is Social Going Mobile?

Apr 10, 2008 - A new automotive navigation device opens up interesting potential for local search. Comments

What's the Fuss Over Local Search Anyway?

Mar 27, 2008 - Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Comments

Local Search Mindshare Grows Among Search Engines

Mar 13, 2008 - What new local search features are really useful, and to whom? Comments

New Features and Phones Drive Local Mobile Ad Growth

Feb 28, 2008 - Local mobile search has nowhere to go but up. Comments

Local Searchers Hunt for Ideas, Not Categories

Feb 14, 2008 - The millennial generation searches for local businesses differently from its predecessors. How should marketers respond? Comments

What Online Auto Advertisers Can Learn From Real Estate, Travel

Jan 31, 2008 - Auto marketers must look beyond lead-generation branding. Comments

What Drives Local Search Directories?

Jan 17, 2008 - Technology? Content? Both...or something else? Comments

Local Search's 2008 Outlook

Jan 3, 2008 - Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Comments

Local Search: The Rodney Dangerfield of Online Marketing

Dec 20, 2007 - Why does local search get so little respect? Comments

Retailers Should Use Local Search to Snag Holiday Shoppers

Dec 6, 2007 - While businesses devote time and money to improve sponsored and organic results, they shouldn't overlook a third piece of the search puzzle. Comments

New Players Build Local Niches With Local Sales Efforts

Nov 8, 2007 - Local newspapers, yellow pages publishers are challenged on their own turf. Comments

Why Vertical Local Search Sites Will Succeed

Oct 25, 2007 - Small sites with strong ties to a community can take advantage of powerful local content models. Comments

Local Search: What's on the Horizon

Oct 11, 2007 - Consumers are going to demand more from local search applications and expect more from local search content. Comments

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