Brian Wool
Brian Wool is VP of content distribution at Localeze, a Chicago-based local search company. Established in 2003, Localeze specializes in connecting consumers with local merchants through online content collection, enhancement, and distribution. An expert in local Internet search marketing, Brian leads the distribution efforts at Localeze and is responsible for content delivery to over 35 leading search engines, Internet yellow pages, and local directories. Brian previously held various sales and marketing positions at comScore Networks and Claritas.
RECENT ARTICLES BY BRIAN WOOL
Jul 31, 2008 -
As mobile local search's popularity grows, so do ad placement choices.
Jul 17, 2008 -
How the the "head" is creating the "tail" in the local search ecosystem.
Jul 3, 2008 -
Why does local search get so little respect?
Jun 19, 2008 -
A new twist in online event planning marries local search with social media.
Jun 5, 2008 -
DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook.
May 22, 2008 -
Why are certain verticals more successful than others?
May 8, 2008 -
A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part...
Apr 24, 2008 -
Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series.
Apr 10, 2008 -
A new automotive navigation device opens up interesting potential for local search.
Mar 27, 2008 -
Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility.
Mar 13, 2008 -
What new local search features are really useful, and to whom?
Feb 28, 2008 -
Local mobile search has nowhere to go but up.
Feb 14, 2008 -
The millennial generation searches for local businesses differently from its predecessors. How should marketers respond?
Jan 31, 2008 -
Auto marketers must look beyond lead-generation branding.
Jan 17, 2008 -
Technology? Content? Both...or something else?
Jan 3, 2008 -
Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year.
Dec 20, 2007 -
Why does local search get so little respect?
Dec 6, 2007 -
While businesses devote time and money to improve sponsored and organic results, they shouldn't overlook a third piece of the search puzzle.
Nov 8, 2007 -
Local newspapers, yellow pages publishers are challenged on their own turf.
Oct 25, 2007 -
Small sites with strong ties to a community can take advantage of powerful local content models.
Oct 11, 2007 -
Consumers are going to demand more from local search applications and expect more from local search content.