Everything's Local in Mobile Search

Everything's Local in Mobile Search

16y Brian Wool

Everything's Local in Mobile Search

As mobile local search's popularity grows, so do ad placement choices. Read More...

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Has the Long-Tail Theory Been Disproved?

Has the Long-Tail Theory Been Disproved?

16y Brian Wool

Has the Long-Tail Theory Been Disproved?

How the the "head" is creating the "tail" in the local search ecosystem. Read More...

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The Rodney Dangerfield of Online Marketing

The Rodney Dangerfield of Online Marketing

16y Brian Wool

The Rodney Dangerfield of Online Marketing

Why does local search get so little respect? Read More...

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A Start-Up Provides the "Who" and "How" in Local Search

A Start-Up Provides the "Who" and "How" in Local Search

16y Brian Wool

A Start-Up Provides the "Who" and "How" in Local S...

A new twist in online event planning marries local search with social media. Read More...

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Auto Site Takes New Spin

Auto Site Takes New Spin

16y Brian Wool

Auto Site Takes New Spin

DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Read More...

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The Vertical Play in Local

The Vertical Play in Local

16y Brian Wool

The Vertical Play in Local

Why are certain verticals more successful than others? Read More...

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Socializing Search, Part 2

Socializing Search, Part 2

16y Brian Wool

Socializing Search, Part 2

A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part...

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Socializing Search, Part 1

Socializing Search, Part 1

16y Brian Wool

Socializing Search, Part 1

Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Read More...

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Is Social Going Mobile?

Is Social Going Mobile?

16y Brian Wool

Is Social Going Mobile?

A new automotive navigation device opens up interesting potential for local search. Read More...

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What's the Fuss Over Local Search Anyway?

What's the Fuss Over Local Search Anyway?

16y Brian Wool

What's the Fuss Over Local Search Anyway?

Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Read Mo...

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Local Search Mindshare Grows Among Search Engines

Local Search Mindshare Grows Among Search Engines

16y Brian Wool

Local Search Mindshare Grows Among Search Engines

What new local search features are really useful, and to whom? Read More...

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New Features and Phones Drive Local Mobile Ad Growth

New Features and Phones Drive Local Mobile Ad Growth

16y Brian Wool

New Features and Phones Drive Local Mobile Ad Grow...

Local mobile search has nowhere to go but up. Read More...

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Local Searchers Hunt for Ideas, Not Categories

Local Searchers Hunt for Ideas, Not Categories

16y Brian Wool

Local Searchers Hunt for Ideas, Not Categories

The millennial generation searches for local businesses differently from its predecessors. How should marketers respond? Read More...

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What Online Auto Advertisers Can Learn From Real Estate, Travel

What Online Auto Advertisers Can Learn From Real Estate, Travel

16y Brian Wool

What Online Auto Advertisers Can Learn From Real E...

Auto marketers must look beyond lead-generation branding. Read More...

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What Drives Local Search Directories?

What Drives Local Search Directories?

16y Brian Wool

What Drives Local Search Directories?

Technology? Content? Both...or something else? Read More...

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Local Search's 2008 Outlook

Local Search's 2008 Outlook

16y Brian Wool

Local Search's 2008 Outlook

Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Read More...

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Local Search: The Rodney Dangerfield of Online Marketing

Local Search: The Rodney Dangerfield of Online Marketing

16y Brian Wool

Local Search: The Rodney Dangerfield of Online Mar...

Why does local search get so little respect? Read More...

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Retailers Should Use Local Search to Snag Holiday Shoppers

Retailers Should Use Local Search to Snag Holiday Shoppers

16y Brian Wool

Retailers Should Use Local Search to Snag Holiday ...

While businesses devote time and money to improve sponsored and organic results, they shouldn't overlook a third piece of the search puzzle. Read More...

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New Players Build Local Niches With Local Sales Efforts

New Players Build Local Niches With Local Sales Efforts

16y Brian Wool

New Players Build Local Niches With Local Sales Ef...

Local newspapers, yellow pages publishers are challenged on their own turf. Read More...

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Why Vertical Local Search Sites Will Succeed

Why Vertical Local Search Sites Will Succeed

16y Brian Wool

Why Vertical Local Search Sites Will Succeed

Small sites with strong ties to a community can take advantage of powerful local content models. Read More...

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Local Search: What's on the Horizon

Local Search: What's on the Horizon

17y Brian Wool

Local Search: What's on the Horizon

Consumers are going to demand more from local search applications and expect more from local search content. Read More...

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Is One Good Web Site Enough for a Local Business?

Is One Good Web Site Enough for a Local Business?

17y Brian Wool

Is One Good Web Site Enough for a Local Business?

A Web site won't generate the same results as having deep, descriptive content within your business listing profile. Read More...

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Will Technology Push Local Search Advertising to the Next Level?

Will Technology Push Local Search Advertising to the Next Level?

17y Brian Wool

Will Technology Push Local Search Advertising to t...

Consumers have embraced local search, but advertisers haven't followed. Is change imminent? Read More...

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Measuring Local Search

Measuring Local Search

17y Brian Wool

Measuring Local Search

Why tracking local search is fraught with perils. Read More

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B2B and B2C Marketers Can Learn From Each Other

B2B and B2C Marketers Can Learn From Each Other

17y Brian Wool

B2B and B2C Marketers Can Learn From Each Other

Locally, the difference between marketing to other businesses and marketing to consumers isn't that big. Read More...

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Digital Visibility Is Key to Local Search Success

Digital Visibility Is Key to Local Search Success

17y Brian Wool

Digital Visibility Is Key to Local Search Success

Competition for consumers is fierce. But by building your digital visibility, you stand to give yourself a first-mover advantage. Read More...

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The iPhone and Local Search Marketing

The iPhone and Local Search Marketing

17y Brian Wool

The iPhone and Local Search Marketing

What implications will Apple's hot new device have for local search? Read More...

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