RECENT ARTICLES BY VICKY CHEN
Behavioral Marketing's Role in Multicultural America
A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising...
February 11, 2009
Behavioral Targeting and the Gender Divide
Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness.
January 14, 2009
The Future of Behavioral Targeting
Back to basics: deconstructing behavioral targeting and what it really means to communicate.
December 17, 2008
Integrating Behavioral Into TV, Web, and Mobile Campaigns
A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives.
November 19, 2008
Trust in Behavioral Targeting
Five steps the behavioral targeting industry must take to build consumer trust.
October 22, 2008
The Beginning of the End to Privacy Debates?
As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable information...
September 24, 2008
New Kid on the Behavioral Targeting Block
A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix.
August 27, 2008