Vicky Chen

Articles

Vicky Chen is a strategist at Sid Lee. Based in Amsterdam, she works with global clients such as Heineken, Red Bull, Swarovski, and Adidas to create and communicate desired brand experiences.

Vicky was previously a strategist at Naked New York, and started her career as a psychologist, focusing on socio-cultural dynamics and its influence on people's realities and behaviors.

RECENT ARTICLES BY VICKY CHEN

Behavioral Marketing's Role in Multicultural America

A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising... February 11, 2009

Behavioral Targeting and the Gender Divide

Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. January 14, 2009

The Future of Behavioral Targeting

Back to basics: deconstructing behavioral targeting and what it really means to communicate. December 17, 2008

Integrating Behavioral Into TV, Web, and Mobile Campaigns

A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. November 19, 2008

Trust in Behavioral Targeting

Five steps the behavioral targeting industry must take to build consumer trust. October 22, 2008

The Beginning of the End to Privacy Debates?

As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable information... September 24, 2008

New Kid on the Behavioral Targeting Block

A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. August 27, 2008