Behavioral Marketing's Role in Multicultural America
Data insights

Behavioral Marketing's Role in Multicultural America

15y Vicky Chen

Behavioral Marketing's Role in Multicultural Ameri...

A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising...

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Behavioral Targeting and the Gender Divide
Data insights

Behavioral Targeting and the Gender Divide

15y Vicky Chen

Behavioral Targeting and the Gender Divide

Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. Read More...

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The Future of Behavioral Targeting
Data insights

The Future of Behavioral Targeting

15y Vicky Chen

The Future of Behavioral Targeting

Back to basics: deconstructing behavioral targeting and what it really means to communicate. Read More...

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Integrating Behavioral Into TV, Web, and Mobile Campaigns
Data insights

Integrating Behavioral Into TV, Web, and Mobile Campaigns

15y Vicky Chen

Integrating Behavioral Into TV, Web, and Mobile Ca...

A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Read More...

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Trust in Behavioral Targeting
Data insights

Trust in Behavioral Targeting

15y Vicky Chen

Trust in Behavioral Targeting

Five steps the behavioral targeting industry must take to build consumer trust. Read More...

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The Beginning of the End to Privacy Debates?
Data insights

The Beginning of the End to Privacy Debates?

16y Vicky Chen

The Beginning of the End to Privacy Debates?

As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable infor...

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New Kid on the Behavioral Targeting Block
Data insights

New Kid on the Behavioral Targeting Block

16y Vicky Chen

New Kid on the Behavioral Targeting Block

A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Re...

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Behavioral Targeting Gets Political: Campaign Targeting
Data insights

Behavioral Targeting Gets Political: Campaign Targeting

16y Vicky Chen

Behavioral Targeting Gets Political: Campaign Targ...

Is there a place for behavioral targeting in the political arena? Read More...

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Behavioral Targeting: Paving the Way to Integrated Marketing
Marketing

Behavioral Targeting: Paving the Way to Integrated Marketing

16y Vicky Chen

Behavioral Targeting: Paving the Way to Integrated...

While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...

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Putting the Shopper in the Targeting Bulls-eye
Data insights

Putting the Shopper in the Targeting Bulls-eye

16y Vicky Chen

Putting the Shopper in the Targeting Bulls-eye

How to recognize the difference between consumers and shoppers. Read More...

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Keep Your Head in the (Tag) Clouds
Data insights

Keep Your Head in the (Tag) Clouds

16y Vicky Chen

Keep Your Head in the (Tag) Clouds

How tag clouds can help gauge consumer interest and aid targeting efforts. Read More...

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Targeting with Culture in Mind
Data insights

Targeting with Culture in Mind

16y Vicky Chen

Targeting with Culture in Mind

Different ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference! Read More...

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Targeting Toward Desire
Data insights

Targeting Toward Desire

16y Vicky Chen

Targeting Toward Desire

New tools are designed to gain a more comprehensive view of customer behavior, reducing the emphasis on the last click. Read More...

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Behavioral Targeting: Paving the Way to Integrated Marketing
Data insights

Behavioral Targeting: Paving the Way to Integrated Marketing

16y Vicky Chen

Behavioral Targeting: Paving the Way to Integrated...

While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...

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