Vicky Chen

Vicky Chen

Vicky Chen is a strategist at Sid Lee. Based in Amsterdam, she works with global clients such as Heineken, Red Bull, Swarovski, and Adidas to create and communicate desired brand experiences.

Vicky was previously a strategist at Naked New York, and started her career as a psychologist, focusing on socio-cultural dynamics and its influence on people's realities and behaviors.

RECENT ARTICLES BY VICKY CHEN

Behavioral Marketing's Role in Multicultural America

Feb 11, 2009 - A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising... Comments

Behavioral Targeting and the Gender Divide

Jan 14, 2009 - Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. Comments

The Future of Behavioral Targeting

Dec 17, 2008 - Back to basics: deconstructing behavioral targeting and what it really means to communicate. Comments

Integrating Behavioral Into TV, Web, and Mobile Campaigns

Nov 19, 2008 - A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Comments

Trust in Behavioral Targeting

Oct 22, 2008 - Five steps the behavioral targeting industry must take to build consumer trust. Comments

The Beginning of the End to Privacy Debates?

Sep 24, 2008 - As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable information... Comments

New Kid on the Behavioral Targeting Block

Aug 27, 2008 - A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Comments

Behavioral Targeting Gets Political: Campaign Targeting

Jul 30, 2008 - Is there a place for behavioral targeting in the political arena? Comments

Behavioral Targeting: Paving the Way to Integrated Marketing

Jul 17, 2008 - While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet... Comments

Putting the Shopper in the Targeting Bulls-eye

Jun 4, 2008 - How to recognize the difference between consumers and shoppers. Comments

Keep Your Head in the (Tag) Clouds

May 7, 2008 - How tag clouds can help gauge consumer interest and aid targeting efforts. Comments

Targeting with Culture in Mind

Apr 9, 2008 - Different ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference! Comments

Targeting Toward Desire

Mar 12, 2008 - New tools are designed to gain a more comprehensive view of customer behavior, reducing the emphasis on the last click. Comments

Behavioral Targeting: Paving the Way to Integrated Marketing

Feb 13, 2008 - While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet... Comments

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