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Patricia Hursh

Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, CO, based SEM agency established in 1999. The company specializes in interactive solutions designed to generate leads, acquire customers, and build brands online.

A true pioneer of digital marketing, Patricia has been using technology to improve marketing and communications for over 13 years. She's worked with a variety of companies, including Qwest, Microsoft, and Time Warner Cable. As a recognized search marketing expert, Patricia regularly serves as a subject matter expert for industry publications and is a frequent speaker at such conferences as Search Engine Strategies, ad:tech, and DMA.

RECENT ARTICLES BY PATRICIA HURSH

Yahoo Local Advertising Options, Post-Panama, Part 2

Feb 15, 2007 - Do you understand the differences between Yahoo's local products? Comments

Yahoo Local Advertising Options, Post-Panama

Feb 1, 2007 - Do you understand the differences between Yahoo's local products? Comments

Local Search: The Relevance Dilemma

Jan 18, 2007 - Capture true searcher intent -- at the local level Comments

SEO Tips for Local Businesses

Jan 4, 2007 - How to use your business' contact information to dominate local search results. Comments

Local Search Optimization

Dec 21, 2006 - A simple, three-step program every business can and should implement to improve local search visibility and results. Comments

Local Search Advertising, Part 2: Targeting Recommendations

Dec 7, 2006 - Effective and practical local search advertising targeting options and campaign strategies. A two-part series. Comments

Local Search Advertising, Part 1: Audience Targeting Options

Nov 9, 2006 - A two-part series on effective and practical local search advertising targeting options and campaign strategies. Comments

Local-Speak: An Advertiser's Secret Weapon

Oct 26, 2006 - An everyday tactic that enables you to successfully compete against larger players with big budgets. Comments

Pssst. People are Talking... About Your Business!

Oct 12, 2006 - Where there's a challenge, there's also opportunity. Comments

Google and Intuit: Cracking the Local Search Marketing Code?

Sep 28, 2006 - An estimated 14 million SMBs are looking for effective online local marketing. Do Google and Intuit have a solution? Comments

The Big Local

Sep 14, 2006 - Local search isn't just for local businesses. Comments

Four Steps Every Business Can Take to Improve Local Search Results

Aug 31, 2006 - Lay the local search foundation before you build the house! Comments

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