Digital's Trailblazer: Music

Digital's Trailblazer: Music

14y Christine Beardsell

Digital's Trailblazer: Music

An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand. Read More...

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Inching Toward a Global Brand Content Economy

Inching Toward a Global Brand Content Economy

14y Christine Beardsell

Inching Toward a Global Brand Content Economy

Online video is going global. Here are some steps to take and companies that can help you shape your brand strategy. Read More...

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Brand Ready Digital Programs

Brand Ready Digital Programs

14y Christine Beardsell

Brand Ready Digital Programs

A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership. Read More...

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Open Technologies Help Brands Talk to Their Audiences

Open Technologies Help Brands Talk to Their Audiences

14y Christine Beardsell

Open Technologies Help Brands Talk to Their Audien...

Community tools are making it easier for a brand to connect with its audience across many locations. Read More...

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To Regulate, or Not To Regulate Product Endorsements

To Regulate, or Not To Regulate Product Endorsements

14y Christine Beardsell

To Regulate, or Not To Regulate Product Endorsemen...

An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Read More...

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User-Generated Content Strategy Tips

User-Generated Content Strategy Tips

15y Christine Beardsell

User-Generated Content Strategy Tips

Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Rea...

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Developing a Brand Content Integration Strategy

Developing a Brand Content Integration Strategy

15y Christine Beardsell

Developing a Brand Content Integration Strategy

How much brand exposure within an online video is too much? Here are seven approaches to weigh. Read More...

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Blip.tv: A 21st Century NBC?

Blip.tv: A 21st Century NBC?

15y Christine Beardsell

Blip.tv: A 21st Century NBC?

The Internet has changed every business it has touched. Television won't be an exception. Read More...

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Exploring Brand Content Video

Exploring Brand Content Video

15y Christine Beardsell

Exploring Brand Content Video

Is it better to target your Web shows? What's the best way to measure digital video success? For Your Imagination's head answers these questions and m...

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Eyes Wide Open: The Quality Question

Eyes Wide Open: The Quality Question

15y Christine Beardsell

Eyes Wide Open: The Quality Question

How do we reach heavenly online video bliss? Start by redefining these three factors. Read More...

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Miami Ad School Prepares the Next Generation for Ad Careers

Miami Ad School Prepares the Next Generation for Ad Careers

15y Christine Beardsell

Miami Ad School Prepares the Next Generation for A...

School president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...

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Sponsoring Online Scripted Content

Sponsoring Online Scripted Content

15y Christine Beardsell

Sponsoring Online Scripted Content

What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Read More...

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Digital Entertainment, Meet Mom

Digital Entertainment, Meet Mom

15y Christine Beardsell

Digital Entertainment, Meet Mom

A digital entertainment company strikes a partnership with Target to launch Momversation.com. Read More...

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New Networks Offer Alternative to TV Upfronts

New Networks Offer Alternative to TV Upfronts

15y Christine Beardsell

New Networks Offer Alternative to TV Upfronts

These digital video programs offer opportunities for brands and content creators to collaborate. Read More...

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Seven Video Content Pioneers to Watch

Seven Video Content Pioneers to Watch

15y Christine Beardsell

Seven Video Content Pioneers to Watch

Creative marketers should look to work with these content creators. The opportunities are unlimited. Read More...

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Converging Marketing Roles

Converging Marketing Roles

15y Christine Beardsell

Converging Marketing Roles

Creating new roles within marketing organizations that will narrow the ingenuity gap. Read More...

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Online Video Ads Are a Good Bet in a Recession

Online Video Ads Are a Good Bet in a Recession

15y Christine Beardsell

Online Video Ads Are a Good Bet in a Recession

Need to pinch pennies? Three reasons digital video ads are better than television ads. Read More...

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Taking the "-ed" out of "Branded Content"

Taking the "-ed" out of "Branded Content"

15y Christine Beardsell

Taking the "-ed" out of "Branded Content"

Five tips for developing an effective brand content experience. Read More...

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Distributing Online Video Content: A Global Approach

Distributing Online Video Content: A Global Approach

15y Christine Beardsell

Distributing Online Video Content: A Global Approa...

A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...

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Using P2P to Distribute Branded Video

Using P2P to Distribute Branded Video

15y Christine Beardsell

Using P2P to Distribute Branded Video

Some peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Read More...

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Strategies for Distributing Online Video Content

Strategies for Distributing Online Video Content

15y Christine Beardsell

Strategies for Distributing Online Video Content

Brand content distribution strategies have become more sophisticated. Know your options. Read More...

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Ten Motivators That Inspire Participation

Ten Motivators That Inspire Participation

15y Christine Beardsell

Ten Motivators That Inspire Participation

Approaches for encouraging people to develop content on behalf of a brand. Read More...

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Developing a Diverse Brand Content Strategy

Developing a Diverse Brand Content Strategy

15y Christine Beardsell

Developing a Diverse Brand Content Strategy

Think about brand content in the same way you think about your stocks: Diversify your portfolio. Here are the four categories to consider. Read More...

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Lessons Learned in 2008

Lessons Learned in 2008

15y Christine Beardsell

Lessons Learned in 2008

Three tips for developing online video content for brands Read More...

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Strategies for Building an Audience

Strategies for Building an Audience

15y Christine Beardsell

Strategies for Building an Audience

Be prepared to spend as much on building an audience as producing content. Read More...

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Putting the 'Digital You' Into Storytelling

Putting the 'Digital You' Into Storytelling

15y Christine Beardsell

Putting the 'Digital You' Into Storytelling

A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Read More...

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Voter-Generated Content Makes or Breaks Candidates

Voter-Generated Content Makes or Breaks Candidates

15y Christine Beardsell

Voter-Generated Content Makes or Breaks Candidates

Voters get out to vote for the next U.S. president after they get out their message. Read More...

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