Christine Beardsell

Christine Beardsell

As vice president, group creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.

Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.

RECENT ARTICLES BY CHRISTINE BEARDSELL

Digital's Trailblazer: Music

Dec 15, 2009 - An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand. Comments

Inching Toward a Global Brand Content Economy

Dec 1, 2009 - Online video is going global. Here are some steps to take and companies that can help you shape your brand strategy. Comments

Brand Ready Digital Programs

Nov 17, 2009 - A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership. Comments

Open Technologies Help Brands Talk to Their Audiences

Nov 3, 2009 - Community tools are making it easier for a brand to connect with its audience across many locations. Comments

To Regulate, or Not To Regulate Product Endorsements

Oct 20, 2009 - An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Comments

User-Generated Content Strategy Tips

Oct 6, 2009 - Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Comments

Developing a Brand Content Integration Strategy

Sep 22, 2009 - How much brand exposure within an online video is too much? Here are seven approaches to weigh. Comments

Blip.tv: A 21st Century NBC?

Sep 8, 2009 - The Internet has changed every business it has touched. Television won't be an exception. Comments

Exploring Brand Content Video

Aug 25, 2009 - Is it better to target your Web shows? What's the best way to measure digital video success? For Your Imagination's head answers these questions and... Comments

Eyes Wide Open: The Quality Question

Aug 11, 2009 - How do we reach heavenly online video bliss? Start by redefining these three factors. Comments

Miami Ad School Prepares the Next Generation for Ad Careers

Jul 28, 2009 - School president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Comments

Sponsoring Online Scripted Content

Jul 14, 2009 - What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Comments

Digital Entertainment, Meet Mom

Jun 30, 2009 - A digital entertainment company strikes a partnership with Target to launch Momversation.com. Comments

New Networks Offer Alternative to TV Upfronts

Jun 2, 2009 - These digital video programs offer opportunities for brands and content creators to collaborate. Comments

Seven Video Content Pioneers to Watch

May 19, 2009 - Creative marketers should look to work with these content creators. The opportunities are unlimited. Comments

Converging Marketing Roles

May 5, 2009 - Creating new roles within marketing organizations that will narrow the ingenuity gap. Comments

Online Video Ads Are a Good Bet in a Recession

Apr 21, 2009 - Need to pinch pennies? Three reasons digital video ads are better than television ads. Comments

Taking the "-ed" out of "Branded Content"

Apr 7, 2009 - Five tips for developing an effective brand content experience. Comments

Distributing Online Video Content: A Global Approach

Mar 10, 2009 - A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Comments

Using P2P to Distribute Branded Video

Feb 24, 2009 - Some peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Comments

Strategies for Distributing Online Video Content

Feb 10, 2009 - Brand content distribution strategies have become more sophisticated. Know your options. Comments

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