Why Online Video Ads Are Greener Than TV Ads
Media

Why Online Video Ads Are Greener Than TV Ads

16y Christine Beardsell

Why Online Video Ads Are Greener Than TV Ads

Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Read More...

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After a Digital Star Is Born
Media

After a Digital Star Is Born

16y Christine Beardsell

After a Digital Star Is Born

A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Read More...

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Branded Video Content: Making It Work
Media

Branded Video Content: Making It Work

16y Christine Beardsell

Branded Video Content: Making It Work

Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Read More...

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Scouting Out Talent to Represent a Brand
Media

Scouting Out Talent to Represent a Brand

16y Christine Beardsell

Scouting Out Talent to Represent a Brand

Should a brand advertiser hire a rising Internet star or an established talent? Read More...

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How a Digital Studio Connects With the Youth Market
Media

How a Digital Studio Connects With the Youth Market

16y Christine Beardsell

How a Digital Studio Connects With the Youth Marke...

Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Rea...

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Keep Bad TV Ad Practices off the Web
Media

Keep Bad TV Ad Practices off the Web

16y Christine Beardsell

Keep Bad TV Ad Practices off the Web

Predictability and technology conspire against a 50-year tradition. Read More...

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Making the Leap from TV to Online
Media

Making the Leap from TV to Online

16y Christine Beardsell

Making the Leap from TV to Online

MTV pioneer offers tips on how to succeed in new media. Read More...

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Digital, Blip.tv, and Getting Video Out Front of the Upfronts
Media

Digital, Blip.tv, and Getting Video Out Front of the Upfronts

16y Christine Beardsell

Digital, Blip.tv, and Getting Video Out Front of t...

Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is t...

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The Promise of UGC Video for Advertisers
Media

The Promise of UGC Video for Advertisers

16y Christine Beardsell

The Promise of UGC Video for Advertisers

A look at some businesses working to develop consistently good content that won't scare off advertisers. Read More...

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Audiences, Storytelling Techniques Evolve in Online Video
Media

Audiences, Storytelling Techniques Evolve in Online Video

16y Christine Beardsell

Audiences, Storytelling Techniques Evolve in Onlin...

Creating content for the masses is like editing a film by committee. Some best practices. Read More...

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How to Advertise Online Video Production Services
Media

How to Advertise Online Video Production Services

16y Christine Beardsell

How to Advertise Online Video Production Services

Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses...

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The Nuts and Bolts of Producing an Online Video Ad
Media

The Nuts and Bolts of Producing an Online Video Ad

16y Christine Beardsell

The Nuts and Bolts of Producing an Online Video Ad

Don't sell your project short. Here are some production and cost factors to consider. Read More...

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Prime Time for Lifecasting
Media

Prime Time for Lifecasting

16y Christine Beardsell

Prime Time for Lifecasting

It's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital st...

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User-Generated Contests
Media

User-Generated Contests

16y Christine Beardsell

User-Generated Contests

Marketers must move away from a contest mindset toward a program mindset. Read More...

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Taking the Next Step in Online Video Advertising
Media

Taking the Next Step in Online Video Advertising

16y Christine Beardsell

Taking the Next Step in Online Video Advertising

Realizing the potential of online video advertising is a lot different than doing something about it. Read More...

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How Brand Utility Changes the Ad Model Online
Media

How Brand Utility Changes the Ad Model Online

16y Christine Beardsell

How Brand Utility Changes the Ad Model Online

Partner with entertainment providers and content creators upfront and codevelop a plan that equally benefits both parties -- plus the viewer! Read Mor...

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Strategies for Making Video Ads Go Viral
Media

Strategies for Making Video Ads Go Viral

16y Christine Beardsell

Strategies for Making Video Ads Go Viral

At what point does a seeding strategy make a viral video just another form of interruptive advertising? Read More...

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Activating Brand Content Online
Media

Activating Brand Content Online

16y Christine Beardsell

Activating Brand Content Online

Three things to keep in mind when developing brand video content. Read More...

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Keep Bad TV Ad Practices off the Web
Media

Keep Bad TV Ad Practices off the Web

16y Christine Beardsell

Keep Bad TV Ad Practices off the Web

Predictability, technology conspire against a 50-year tradition. Read More...

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Google Inks Ad Deal With U.K. Insurance Co.
Media

Google Inks Ad Deal With U.K. Insurance Co.

22y Christine Beardsell

Google Inks Ad Deal With U.K. Insurance Co.

One million pounds gives Lloyds TSB Insurance the rights to more than 1,000 insurance-related keywords for one year. Read More...

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