Andreas Roell

Andreas Roell

Andreas Roell is president and CEO of Geary Interactive. Roell cofounded Geary Interactive in 2000 and has built a successful enterprise with 50 employees, specializing in site design, online media planning and buying, search engine marketing, data analytics, and e-mail marketing. Leading the long-term corporate planning, Roell's strategic vision and leadership has organically grown Geary Interactive into one of the nation's largest independent digital marketing agencies.

An online advertising veteran for over 12 years, Roell was a cofounder and chief Web strategist for Prime Player, the Internet's first portal for sports participation. He earned his MBA from the University of San Diego, graduating magna cum laude. He earned a bachelor's degree in international business from the University of Nevada, Las Vegas, which recruited the professional soccer player from his native Karlsruhe, Germany, to play for the UNLV Rebels.

Roell sits on Interactive Advertising Bureau's online lead generation board and is a frequent industry expert with such media outlets as Fox News and NBC. He's an active angel investor and frequently functions as advisor to early-stage technology companies. He is president of the San Diego Advertising Federation and was named one of San Diego's Top 40 Entrepreneurs Under 40.

RECENT ARTICLES BY ANDREAS ROELL

Direct Response Practices for In-Banner Ads

Nov 25, 2008 - Direct Response Practices for In-Banner Ads Comments

Go Slow With Video Ads in Social Media

Nov 11, 2008 - Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Comments

Video Ads Surface in Unexpected Places

Oct 28, 2008 - Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Comments

Weighing the Case for Long-Tail Video Marketing

Oct 14, 2008 - When does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream? Comments

What Makes a Video Viral?

Sep 30, 2008 - Executing a viral campaign is easy to promise and hard to deliver. Two common themes in viral videos. Comments

Online Video: Here to Stay

Sep 16, 2008 - Make sure your video ads pertain to your audience's individual preferences and behaviors. Comments

How Video Fits Into a PR Strategy

Sep 2, 2008 - Syndication plays a key role. Comments

Video's Great, But Having a Strategy is Better

Aug 19, 2008 - What do you what your digital ad campaign to accomplish? Comments

Examining Analytics Across Multiple Online Platforms

Aug 5, 2008 - How can digital advertisers get a holistic view of an entire campaign across multiple platforms? Comments

In-Game Advertising Reaching New Levels

Jul 22, 2008 - How to get into the video-game advertising game. Comments

Primetime Online

Jul 8, 2008 - Online viewership is extremely fragmented, so effective means of targeting are crucial. Here's why marketers should serve tailored video ads framed... Comments

How Video Widgets Fit Into Marketing Plans

Jun 24, 2008 - Some best practices to follow before developing and deploying these portable advertisements. Comments

Lessons From TV Networks and Convergence

Jun 10, 2008 - Additional ways advertisers can get traction from their online video. Comments

How TV Networks Are Tuning in Online

May 27, 2008 - Where mobile applications, widgets, and social media fit into the television networks' interactive strategies. Comments

Going Green on Screen

May 13, 2008 - Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf. Comments

Is Interactive TV About to Explode?

Apr 15, 2008 - All signs point to more interactive features for TV. What that means for marketers. Comments

Video Marketing and Brand Management Online

Apr 1, 2008 - Four reasons why online video can work during a crisis. Comments

Optimizing Video Content for Search Engines

Mar 18, 2008 - Tips for marketers to get their video advertisements into relevant search results. Comments

The Long and Short of Mobile Video

Mar 4, 2008 - With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Comments

Decision '08 in Online Video Advertising

Feb 19, 2008 - Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Comments

Resurrecting Transitional Ads

Feb 5, 2008 - Transitional ads, considered obsolete by some, can be effective if done right. Comments

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