Direct Response Practices for In-Banner Ads
Media

Direct Response Practices for In-Banner Ads

15y Andreas Roell

Direct Response Practices for In-Banner Ads

Direct Response Practices for In-Banner Ads Read More...

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Go Slow With Video Ads in Social Media
Media

Go Slow With Video Ads in Social Media

15y Andreas Roell

Go Slow With Video Ads in Social Media

Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Read More...

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Video Ads Surface in Unexpected Places
Media

Video Ads Surface in Unexpected Places

15y Andreas Roell

Video Ads Surface in Unexpected Places

Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Rea...

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Weighing the Case for Long-Tail Video Marketing
Media

Weighing the Case for Long-Tail Video Marketing

16y Andreas Roell

Weighing the Case for Long-Tail Video Marketing

When does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream? Read More...

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What Makes a Video Viral?
Media

What Makes a Video Viral?

16y Andreas Roell

What Makes a Video Viral?

Executing a viral campaign is easy to promise and hard to deliver. Two common themes in viral videos. Read More...

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Online Video: Here to Stay
Media

Online Video: Here to Stay

16y Andreas Roell

Online Video: Here to Stay

Make sure your video ads pertain to your audience's individual preferences and behaviors. Read More...

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How Video Fits Into a PR Strategy
Media

How Video Fits Into a PR Strategy

16y Andreas Roell

How Video Fits Into a PR Strategy

Syndication plays a key role. Read More

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Video's Great, But Having a Strategy is Better
Media

Video's Great, But Having a Strategy is Better

16y Andreas Roell

Video's Great, But Having a Strategy is Better

What do you what your digital ad campaign to accomplish? Read More...

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Examining Analytics Across Multiple Online Platforms
Media

Examining Analytics Across Multiple Online Platforms

16y Andreas Roell

Examining Analytics Across Multiple Online Platfor...

How can digital advertisers get a holistic view of an entire campaign across multiple platforms? Read More...

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In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

16y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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Primetime Online
Media

Primetime Online

16y Andreas Roell

Primetime Online

Online viewership is extremely fragmented, so effective means of targeting are crucial. Here's why marketers should serve tailored video ads framed ar...

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How Video Widgets Fit Into Marketing Plans
Media

How Video Widgets Fit Into Marketing Plans

16y Andreas Roell

How Video Widgets Fit Into Marketing Plans

Some best practices to follow before developing and deploying these portable advertisements. Read More...

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Lessons From TV Networks and Convergence
Media

Lessons From TV Networks and Convergence

16y Andreas Roell

Lessons From TV Networks and Convergence

Additional ways advertisers can get traction from their online video. Read More...

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How TV Networks Are Tuning in Online
Media

How TV Networks Are Tuning in Online

16y Andreas Roell

How TV Networks Are Tuning in Online

Where mobile applications, widgets, and social media fit into the television networks' interactive strategies. Read More...

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Going Green on Screen
Media

Going Green on Screen

16y Andreas Roell

Going Green on Screen

Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf. Read More...

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Is Interactive TV About to Explode?
Media

Is Interactive TV About to Explode?

16y Andreas Roell

Is Interactive TV About to Explode?

All signs point to more interactive features for TV. What that means for marketers. Read More...

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Video Marketing and Brand Management Online
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Video Marketing and Brand Management Online

16y Andreas Roell

Video Marketing and Brand Management Online

Four reasons why online video can work during a crisis. Read More...

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Optimizing Video Content for Search Engines
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Optimizing Video Content for Search Engines

16y Andreas Roell

Optimizing Video Content for Search Engines

Tips for marketers to get their video advertisements into relevant search results. Read More...

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The Long and Short of Mobile Video
Media

The Long and Short of Mobile Video

16y Andreas Roell

The Long and Short of Mobile Video

With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Read More...

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Decision '08 in Online Video Advertising
Media

Decision '08 in Online Video Advertising

16y Andreas Roell

Decision '08 in Online Video Advertising

Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Read More...

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Resurrecting Transitional Ads
Media

Resurrecting Transitional Ads

16y Andreas Roell

Resurrecting Transitional Ads

Transitional ads, considered obsolete by some, can be effective if done right. Read More...

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Hunting for the Ideal Online Video Ad Format
Media

Hunting for the Ideal Online Video Ad Format

16y Andreas Roell

Hunting for the Ideal Online Video Ad Format

Why it's important to use a combination of behavioral targeting, relevant content, and creativity. Read More...

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Video Ads Guided by Consumers
Media

Video Ads Guided by Consumers

16y Andreas Roell

Video Ads Guided by Consumers

Why online video advertising is effective, and how it can evolve to be better still. Read More...

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In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

16y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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Documenting the Development Process
Media

Documenting the Development Process

24y Andreas Roell

Documenting the Development Process

We'll say it upfront: Documentation isn't sexy. No bells or whistles. You're not going to wow the cocktail crowd by talking about it. But it CAN incre...

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