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Kevin Carney

Kevin Carney is founder and CEO of GMS, an innovative company that provides interactive engagement solutions to many of the world's most recognizable brands. He began his career at Young & Rubicam and has since developed a proven record in the advertising, new media, and video game industries. He's held management positions within visionary companies, including Broadcast.com, TEN/Pogo.com (Electronic Arts), Vivendi Universal Games, Walt Disney Company, and Ziff Davis Game Group.

RECENT ARTICLES BY KEVIN CARNEY

Online Games Redefine Gaming

Nov 10, 2008 - As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Comments

Video Games With a Purpose

Oct 13, 2008 - Video gamers score points against cancer. Comments

Creating a Consumer Dialogue in Game Marketing

Sep 29, 2008 - Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Comments

The Optimal Media Plan

Sep 15, 2008 - How to reach gamers through all digital gaming touch points. Comments

Consumers Define the Olympics Online

Aug 18, 2008 - Why brands must allocate media budgets to themed-content offerings. Comments

Gamer Get Your Gun

Aug 4, 2008 - How the Pentagon uses digital games to build tomorrow's military. Comments

Dr. Jekyll or Mr. Hyde?

Jul 21, 2008 - Does gaming have a negative or positive impact on society? Comments

Games and Widgets: A Marriage Made in Heaven?

Jul 7, 2008 - How the union of two media can bring bliss to marketers. Comments

From the Shelves to the Web: A Case Study

Jun 23, 2008 - Lessons marketers can learn from the game industry's transition from retail to e-tail. Comments

Console Game Fans Fire Back

Jun 9, 2008 - Will online games redefine gaming? Not everyone thinks so. Comments

Online Games Redefine Gaming

May 12, 2008 - As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Comments

This Is Your Brain on Games

Apr 28, 2008 - How digital game advertising reaches receptive minds. Comments

The People Behind Game Avatars

Apr 14, 2008 - Why the message and medium must follow a deep understanding of our audience and their motivations. A look at two very different players. Comments

Little Victories of Game Banner Ads

Mar 31, 2008 - Make a banner that lets consumers win, and you'll win them. Comments

The Ins and Outs of User-Generated Game Content

Mar 17, 2008 - A look at the UGC movement in the game industry and the opportunity it affords marketers. Comments

Games Go to College

Mar 3, 2008 - Game industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Comments

Creating a Consumer Dialogue in Game Marketing

Feb 4, 2008 - Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Comments

An Introduction to Game Marketing

Jan 14, 2008 - Most marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their marketing... Comments

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