Kevin Carney is founder and CEO of GMS, an innovative company that provides interactive engagement solutions to many of the world's most recognizable brands. He began his career at Young & Rubicam and has since developed a proven record in the advertising, new media, and video game industries. He's held management positions within visionary companies, including Broadcast.com, TEN/Pogo.com (Electronic Arts), Vivendi Universal Games, Walt Disney Company, and Ziff Davis Game Group.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.