Marty Orgel

RECENT ARTICLES BY MARTY ORGEL

Halsey Goes Beyond E-mail With Two Acquisitions

Aug 22, 2006 - The firm aims to strengthen its ability to serve mid-market clients by purchasing Web analytics firm ClickTracks and Web content management software... Comments

Accountability, Consolidation Major Concerns for Advertisers

Aug 18, 2006 - Even the most measurable medium leaves advertisers wanting more. Comments

This Call Brought to You By... Nobody

Aug 17, 2006 - Video advertising on mobile phones has been looming on the horizon, but some marketers say it's still a long way off. Comments

Google's Schmidt Extends Hand to Advertisers

Aug 10, 2006 - The search giant's chief executive says the company wants to “find ways we can give information to advertisers that is truthful” and more complete... Comments

MasterCard Teams with Yahoo! Music on Summer Promo

Aug 7, 2006 - Customers using MasterCard to pay for the music service for one year will get a second year of service for free. Comments

Google Puts AdWords Into Orbit

Aug 3, 2006 - A partnership with XM Satellite Radio will let Google advertisers bid on spots in XM’s non-music channels. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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