Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

11y Joan Voight

Video Is Lifeblood of Li-Ning's 'New China' Sneake...

Video-centric Beijing brand sells online only. Read More...

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Union Bank Offers Online Parts for Build-Your-Own TV Ads

Union Bank Offers Online Parts for Build-Your-Own TV Ads

11y Joan Voight

Union Bank Offers Online Parts for Build-Your-Own ...

In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...

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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

11y Joan Voight

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Do...

Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...

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LA Tourism Goes Social, Hooks Up With Savvy Locals

LA Tourism Goes Social, Hooks Up With Savvy Locals

11y Joan Voight

LA Tourism Goes Social, Hooks Up With Savvy Locals

Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles ...

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Unilever Embraces Carrotmob for Online Cause Marketing

Unilever Embraces Carrotmob for Online Cause Marketing

11y Joan Voight

Unilever Embraces Carrotmob for Online Cause Marke...

Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...

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Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart

Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart

11y Joan Voight

Talent Crisis: Pereira & O’Dell’s Super Intern Cor...

Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Read More...

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Intel's Romantic Social Video Nabs 55M Views

Intel's Romantic Social Video Nabs 55M Views

11y Joan Voight

Intel's Romantic Social Video Nabs 55M Views

A recap of a social film project from Intel and Toshiba. Read More...

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DailyCandy's Boots Get Dirty With Custom Sorel Campaign

DailyCandy's Boots Get Dirty With Custom Sorel Campaign

12y Joan Voight

DailyCandy's Boots Get Dirty With Custom Sorel Cam...

Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...

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Virgin America Taps Trendsetters for Social Video Effort

Virgin America Taps Trendsetters for Social Video Effort

12y Joan Voight

Virgin America Taps Trendsetters for Social Video ...

Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...

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Grey Poupon Rejects Uncouth Facebook Users

Grey Poupon Rejects Uncouth Facebook Users

12y Joan Voight

Grey Poupon Rejects Uncouth Facebook Users

Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...

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Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

12y Joan Voight

Ben & Jerry's Gets Sex Appeal with Matchmaking...

More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...

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Digital Catalogs Take on Social Role for IKEA, Gap

Digital Catalogs Take on Social Role for IKEA, Gap

12y Joan Voight

Digital Catalogs Take on Social Role for IKEA, Gap

Digital catalogs are evolving into branded content hubs for retailers. Read More...

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Digital Mad Woman: Winkler Founder Agnieszka Winkler

Digital Mad Woman: Winkler Founder Agnieszka Winkler

12y Joan Voight

Digital Mad Woman: Winkler Founder Agnieszka Winkl...

The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Read More...

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Schlage's Branded Hunt Attracts Few Players, Many Fans

Schlage's Branded Hunt Attracts Few Players, Many Fans

12y Joan Voight

Schlage's Branded Hunt Attracts Few Players, Many ...

Lock company uses Twitter gimmick to drive traffic on site. Read More...

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LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

12y Joan Voight

LinkedIn, Instagram Join Disruptive Campaign for S...

Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. Read More...

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Nike Plans Real-Time Olympics Ads on Twitter

Nike Plans Real-Time Olympics Ads on Twitter

12y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

12y Joan Voight

Digital Mad Man: 'You Don't Know Jack' Founder Har...

How one of the first interactive products came to take the mass market by storm. Read More...

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AT&T's Crowdsourced Video Snags 6M Viewers

AT&T's Crowdsourced Video Snags 6M Viewers

12y Joan Voight

AT&T's Crowdsourced Video Snags 6M Viewers

Experimental video project scores far more viewers than big-budget series. Read More...

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Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

12y Joan Voight

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Read More...

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Mysterious Web Game Lures Viewers to Tom Hanks Show

Mysterious Web Game Lures Viewers to Tom Hanks Show

12y Joan Voight

Mysterious Web Game Lures Viewers to Tom Hanks Sho...

Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...

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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

12y Joan Voight

Q&A: Co:Collective's Content Chief Tiffany Rol...

Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Read More...

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Q&A: SapientNitro's Creative Chief Gaston Legorburu

Q&A: SapientNitro's Creative Chief Gaston Legorburu

12y Joan Voight

Q&A: SapientNitro's Creative Chief Gaston Legorbur...

Inside the creative petri dish of an agency that would rather not be called an agency. Read More...

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Barclay Crowdsourced Card Builds User Engagement

Barclay Crowdsourced Card Builds User Engagement

12y Joan Voight

Barclay Crowdsourced Card Builds User Engagement

Digital-only campaign still producing relatively small impact, however. Read More...

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Digital Mad Man: Beyond Interactive Partner Matt Day

Digital Mad Man: Beyond Interactive Partner Matt Day

12y Joan Voight

Digital Mad Man: Beyond Interactive Partner Matt D...

A San Francisco expansion leads to acquisition for one of the first banner ad firms. Read More...

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Digital Mad Woman: Omnicom Managing Director Felice Kincannon

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

12y Joan Voight

Digital Mad Woman: Omnicom Managing Director Felic...

The "broad" from New York straddled the traditional and Internet agency worlds. Read More...

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Digital Mad Men: A ClickZ Series

Digital Mad Men: A ClickZ Series

12y Joan Voight

Digital Mad Men: A ClickZ Series

The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Read More...

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Parents Share Digital Goofs in Facebook Contest

Parents Share Digital Goofs in Facebook Contest

12y Joan Voight

Parents Share Digital Goofs in Facebook Contest

Group asks parents to share awkward digital media parenting moments. Read More...

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