Marketing News & Expert Advice
|
|
|
Joan Voight
Joan Voight is a Contributing Editor to ClickZ. Based in the San Francisco Bay Area, she has covered online and offline media, marketing and advertising since the mid-1990s for several business publications. She spent nine years at Adweek magazine, where she was San Francisco bureau chief, national senior writer and contributing reporter.
RECENT ARTICLES BY JOAN VOIGHT
Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Dec 29, 2012 - Video-centric Beijing brand sells online only. Comments
Union Bank Offers Online Parts for Build-Your-Own TV Ads
Nov 26, 2012 - In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their... Comments
Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8... Comments
LA Tourism Goes Social, Hooks Up With Savvy Locals
Nov 2, 2012 - Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles... Comments
Unilever Embraces Carrotmob for Online Cause Marketing
Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns... Comments
Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart
Oct 15, 2012 - Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Comments
Intel's Romantic Social Video Nabs 55M Views
Oct 8, 2012 - A recap of a social film project from Intel and Toshiba. Comments
DailyCandy's Boots Get Dirty With Custom Sorel Campaign
Sep 28, 2012 - Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and... Comments
Virgin America Taps Trendsetters for Social Video Effort
Sep 13, 2012 - Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Comments
Grey Poupon Rejects Uncouth Facebook Users
Sep 12, 2012 - Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to... Comments
Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App
Sep 4, 2012 - More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Comments
Digital Catalogs Take on Social Role for IKEA, Gap
Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments
Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments
Schlage's Branded Hunt Attracts Few Players, Many Fans
Aug 13, 2012 - Lock company uses Twitter gimmick to drive traffic on site. Comments
LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand
Jul 19, 2012 - Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. Comments
Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments
Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
Jul 10, 2012 - How one of the first interactive products came to take the mass market by storm. Comments
AT&T's Crowdsourced Video Snags 6M Viewers
Jul 3, 2012 - Experimental video project scores far more viewers than big-budget series. Comments
Digital Mad Man: AKQA Co-Founder Ajaz Ahmed
Jun 26, 2012 - How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Comments
Mysterious Web Game Lures Viewers to Tom Hanks Show
Jun 25, 2012 - Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Comments
Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500
Jun 18, 2012 - Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
