RECENT ARTICLES BY JOAN VOIGHT

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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

Dec 29, 2012 - Video-centric Beijing brand sells online only. Comments

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Union Bank Offers Online Parts for Build-Your-Own TV Ads

Nov 26, 2012 - In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their... Comments

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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8... Comments

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LA Tourism Goes Social, Hooks Up With Savvy Locals

Nov 2, 2012 - Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles... Comments

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Unilever Embraces Carrotmob for Online Cause Marketing

Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns... Comments

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Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart

Oct 15, 2012 - Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Comments

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Intel's Romantic Social Video Nabs 55M Views

Oct 8, 2012 - A recap of a social film project from Intel and Toshiba. Comments

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DailyCandy's Boots Get Dirty With Custom Sorel Campaign

Sep 28, 2012 - Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and... Comments

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Virgin America Taps Trendsetters for Social Video Effort

Sep 13, 2012 - Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Comments

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Grey Poupon Rejects Uncouth Facebook Users

Sep 12, 2012 - Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to... Comments

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Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

Sep 4, 2012 - More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Comments

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Digital Catalogs Take on Social Role for IKEA, Gap

Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments

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Digital Mad Woman: Winkler Founder Agnieszka Winkler

Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

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Schlage's Branded Hunt Attracts Few Players, Many Fans

Aug 13, 2012 - Lock company uses Twitter gimmick to drive traffic on site. Comments

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LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

Jul 19, 2012 - Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. Comments

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Nike Plans Real-Time Olympics Ads on Twitter

Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

Jul 10, 2012 - How one of the first interactive products came to take the mass market by storm. Comments

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AT&T's Crowdsourced Video Snags 6M Viewers

Jul 3, 2012 - Experimental video project scores far more viewers than big-budget series. Comments

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Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

Jun 26, 2012 - How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Comments

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Mysterious Web Game Lures Viewers to Tom Hanks Show

Jun 25, 2012 - Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Comments

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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

Jun 18, 2012 - Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Comments

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