Marketing News & Expert Advice
Dec 29, 2012 -
Video-centric Beijing brand sells online only.
Nov 26, 2012 -
In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their...
Nov 7, 2012 -
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8...
Nov 2, 2012 -
Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles...
Oct 25, 2012 -
Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns...
Oct 15, 2012 -
Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over.
Oct 8, 2012 -
A recap of a social film project from Intel and Toshiba.
Sep 28, 2012 -
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
Sep 13, 2012 -
Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube.
Sep 12, 2012 -
Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to...
Sep 4, 2012 -
More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks.
Aug 27, 2012 -
Digital catalogs are evolving into branded content hubs for retailers.
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
Aug 13, 2012 -
Lock company uses Twitter gimmick to drive traffic on site.
Jul 19, 2012 -
Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement.
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
Jul 10, 2012 -
How one of the first interactive products came to take the mass market by storm.
Jul 3, 2012 -
Experimental video project scores far more viewers than big-budget series.
Jun 26, 2012 -
How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive.
Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
Jun 18, 2012 -
Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed.
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