Chad Stoller

Chad Stoller

Chad Stoller is the executive director of emerging platforms at Organic Inc., a leading digital communications agency with clients such as DaimlerChrysler, Sprint, and Bank of America. In this role, Chad leads Organic's strategy on client communication platforms and Organic's Experience Lab. Prior to Organic, he spent 13 years at Arnell Group in various roles, including director of communications solutions, and was responsible for branded entertainment, new media, branded gaming, and marketing alliances. He has developed a series of award-winning programs, including the Cannes Lion winner, "Terry Tate: Office Linebacker," for Reebok and Jeep Evo 4 x 4 for DaimlerChrysler. Chad is also a regular contributor to Organic's blog, ThreeMinds.

RECENT ARTICLES BY CHAD STOLLER

Look Mom, No Wires

Jan 15, 2008 - Your challenge in 2008: digitize, socialize, mobilize. Comments

Building Permanent Experiences

Dec 18, 2007 - Three tips for improving overall brand building throughout the purchase cycle. Comments

The Keys to the Mobile Kingdom

Dec 4, 2007 - To sustain mobile services' growth, users need content and services that are beneficial, enjoyable, and reliable. Comments

Accessibility Everywhere

Nov 20, 2007 - Instead of advertising everywhere, why not expand your accessibility and reach so you can be accessible everywhere? Comments

Does Your Mobile Strategy Have Real Relevance?

Nov 6, 2007 - Questions to ask before joining the mobile marketing bandwagon. Comments

Where Has All of the Innovation Gone?

Oct 23, 2007 - Three minds, two boxes of pizza, and other tips for CMOs to foster excitement and enthusiasm in the workplace. Comments

Will Retail Sync with E-tail for Holiday Season?

Oct 9, 2007 - Uninformed salespeople and poor merchandising are among the problems encountered when consumers try to convert an online experience into a transaction... Comments

Filtering New Media Noise

Sep 25, 2007 - How to disassociate new media tactics from the insight that drives the opportunity. Comments

Harness the Power of Vertical Social Networks

Sep 11, 2007 - How to get started using vertical social networks as a marketing medium. Comments

Marketing on Next-Wave Devices

Aug 28, 2007 - Five ways to extend a brand on new gadgets and technologies. Comments

GPS + APIs = The Future of Mobile Social Activity

Aug 14, 2007 - Mobile marketing is all about location, location, location. Comments

A Reminder About iHype

Jul 31, 2007 - Three ways to leverage mobile reminders as part of a long-term campaign strategy. Comments

Keep Widgets Real!

Jul 17, 2007 - Building widgets? Here's what you need to think about. Comments

Welcome to the iFuture of Mobile Marketing

Jul 3, 2007 - Thanks to the iPhone, there's never been a better time to launch new mobile services. Comments

Getting Feedback in a Social World

Jun 19, 2007 - If your marketing team wants fast consumer insight, consider asking an online community. Comments

Is Location the Ultimate Context?

Jun 5, 2007 - An explosion of new location-based Web and mobile services promises new opportunities for marketers. Comments

Shareware Synergy

May 22, 2007 - Earlier this month, I talked about alternative forms of digital marketing that could contribute to an exceptional experience. One concept was to align... Comments

Consider The Little Things

May 8, 2007 - Take a slice of your marketing budget to try these small ideas consumers will appreciate. Comments

Learning From Our Kids

Apr 10, 2007 - When it comes to virtual worlds and similar online environments, our kids may be gaining the most. Comments

Lessons From Second Life

Mar 27, 2007 - Are metaverse communities a fad -- or the future? Comments

Harness the Power of Vertical Social Networks

Mar 13, 2007 - How to get started using vertical social networks as a marketing medium. Comments

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