Lee Huang

Lee Huang

Lee Huang specializes in developing digital strategies that enable companies to monetize their digital assets, create innovative online products, and leverage emerging technologies to better serve their audience and advertisers. He is director of digital strategy and product development at NBC Universal. Before joining NBCU, he led the development of successful Internet strategies, Web sites, and interactive solutions for media and entertainment companies, including Billboard, Hearst, Scripps Networks, Hollywood Reporter, and Consumer Reports. Lee created The 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business and technology strategy, along with an adaptive infrastructure that enables rapid execution.

He serves on the board and leads the New York chapter of the Internet Strategy Forum, a professional association for executives who lead their company's Internet strategy and initiatives.

Lee lives in New York City. He can be reached at lhuang23@yahoo.com.

RECENT ARTICLES BY LEE HUANG

Knowing vs. Understanding Your Customer

Oct 10, 2008 - You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them... Comments

Connecting Customers to Your Content, Part 1

Sep 26, 2008 - How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Comments

Get the Most From a Content Partner

Sep 12, 2008 - Once you've acquired access to more content, use it to create a superior, cohesive user experience. Comments

Need More Content? A Partner Might Help

Aug 29, 2008 - Web sites can add heft to their content offerings without developing the content themselves. Check out these sources. Comments

Translate What Your Tech Team's Talking About

Aug 15, 2008 - Key technology concepts and terms for marketers to know when working with technologists. Comments

How to Work Effectively With Your Tech Team

Aug 1, 2008 - Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series. Comments

Twelve Approaches to Cash in on Your Digital Assets

Jul 18, 2008 - Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Comments

Four Tips for Setting Up a Centralized Web Marketing Team

Jun 20, 2008 - Pointers for consolidating digital functions in one unit. Part of a series. Comments

How to Build a Winning Team in Digital Publishing

Jun 6, 2008 - Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series. Comments

Identifying Corporate Barriers to Digital Success

May 23, 2008 - Here are the key traits of companies that fail to execute an effective digital strategy. Comments

Surviving Your Competitors, Part 1

May 9, 2008 - Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Comments

Serving Your Customer, an Overlooked Differentiator

Apr 25, 2008 - Why invest in great marketing if your inferior customer service alienates customers? Learn from two good examples of customer care -- and three bads... Comments

Connecting Customers to Your Content, Part 2

Apr 11, 2008 - How to use RSS, social networks, and other approaches to help customers find your content. Second of two parts. Comments

Connecting Customers to Your Content, Part 1

Mar 28, 2008 - How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Comments

Surviving Your Competitors, Part 2

Mar 14, 2008 - Some competitors are more like termites, collectively chewing away at your business, than a giant wrecking ball you can see coming a mile away. Second... Comments

Surviving Your Competitors, Part 1

Feb 29, 2008 - Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Comments

The 12 Cs for Thriving in a Digital World

Feb 15, 2008 - Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations. Comments

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