Lee Huang
Lee Huang specializes in developing digital strategies that enable companies to monetize their digital assets, create innovative online products, and leverage emerging technologies to better serve their audience and advertisers. He is director of digital strategy and product development at NBC Universal. Before joining NBCU, he led the development of successful Internet strategies, Web sites, and interactive solutions for media and entertainment companies, including Billboard, Hearst, Scripps Networks, Hollywood Reporter, and Consumer Reports. Lee created The 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business and technology strategy, along with an adaptive infrastructure that enables rapid execution.
He serves on the board and leads the New York chapter of the Internet Strategy Forum, a professional association for executives who lead their company's Internet strategy and initiatives.
Lee lives in New York City. He can be reached at lhuang23@yahoo.com.
RECENT ARTICLES BY LEE HUANG
Oct 10, 2008 -
You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them...
Sep 26, 2008 -
How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two.
Sep 12, 2008 -
Once you've acquired access to more content, use it to create a superior, cohesive user experience.
Aug 29, 2008 -
Web sites can add heft to their content offerings without developing the content themselves. Check out these sources.
Aug 15, 2008 -
Key technology concepts and terms for marketers to know when working with technologists.
Aug 1, 2008 -
Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series.
Jul 18, 2008 -
Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture.
Jun 20, 2008 -
Pointers for consolidating digital functions in one unit. Part of a series.
Jun 6, 2008 -
Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series.
May 23, 2008 -
Here are the key traits of companies that fail to execute an effective digital strategy.
May 9, 2008 -
Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts.
Apr 25, 2008 -
Why invest in great marketing if your inferior customer service alienates customers? Learn from two good examples of customer care -- and three bads...
Apr 11, 2008 -
How to use RSS, social networks, and other approaches to help customers find your content. Second of two parts.
Mar 28, 2008 -
How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two.
Mar 14, 2008 -
Some competitors are more like termites, collectively chewing away at your business, than a giant wrecking ball you can see coming a mile away. Second...
Feb 29, 2008 -
Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts.
Feb 15, 2008 -
Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations.