Knowing vs. Understanding Your Customer

Knowing vs. Understanding Your Customer

16y Lee Huang

Knowing vs. Understanding Your Customer

You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them ...

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Connecting Customers to Your Content, Part 1

Connecting Customers to Your Content, Part 1

16y Lee Huang

Connecting Customers to Your Content, Part 1

How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Read More...

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Get the Most From a Content Partner

Get the Most From a Content Partner

16y Lee Huang

Get the Most From a Content Partner

Once you've acquired access to more content, use it to create a superior, cohesive user experience. Read More...

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Need More Content? A Partner Might Help

Need More Content? A Partner Might Help

16y Lee Huang

Need More Content? A Partner Might Help

Web sites can add heft to their content offerings without developing the content themselves. Check out these sources. Read More...

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Translate What Your Tech Team's Talking About

Translate What Your Tech Team's Talking About

16y Lee Huang

Translate What Your Tech Team's Talking About

Key technology concepts and terms for marketers to know when working with technologists. Read More...

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How to Work Effectively With Your Tech Team

How to Work Effectively With Your Tech Team

16y Lee Huang

How to Work Effectively With Your Tech Team

Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series. Read More...

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Twelve Approaches to Cash in on Your Digital Assets

Twelve Approaches to Cash in on Your Digital Assets

16y Lee Huang

Twelve Approaches to Cash in on Your Digital Asset...

Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Read More...

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Four Tips for Setting Up a Centralized Web Marketing Team

Four Tips for Setting Up a Centralized Web Marketing Team

16y Lee Huang

Four Tips for Setting Up a Centralized Web Marketi...

Pointers for consolidating digital functions in one unit. Part of a series. Read More...

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How to Build a Winning Team in Digital Publishing

How to Build a Winning Team in Digital Publishing

16y Lee Huang

How to Build a Winning Team in Digital Publishing

Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series. Read More...

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Identifying Corporate Barriers to Digital Success

Identifying Corporate Barriers to Digital Success

16y Lee Huang

Identifying Corporate Barriers to Digital Success

Here are the key traits of companies that fail to execute an effective digital strategy. Read More...

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Surviving Your Competitors, Part 1

Surviving Your Competitors, Part 1

16y Lee Huang

Surviving Your Competitors, Part 1

Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...

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Serving Your Customer, an Overlooked Differentiator

Serving Your Customer, an Overlooked Differentiator

16y Lee Huang

Serving Your Customer, an Overlooked Differentiato...

Why invest in great marketing if your inferior customer service alienates customers? Learn from two good examples of customer care -- and three bads o...

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Connecting Customers to Your Content, Part 2

Connecting Customers to Your Content, Part 2

16y Lee Huang

Connecting Customers to Your Content, Part 2

How to use RSS, social networks, and other approaches to help customers find your content. Second of two parts. Read More...

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Connecting Customers to Your Content, Part 1

Connecting Customers to Your Content, Part 1

16y Lee Huang

Connecting Customers to Your Content, Part 1

How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Read More...

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Surviving Your Competitors, Part 2

Surviving Your Competitors, Part 2

16y Lee Huang

Surviving Your Competitors, Part 2

Some competitors are more like termites, collectively chewing away at your business, than a giant wrecking ball you can see coming a mile away. Second...

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Surviving Your Competitors, Part 1

Surviving Your Competitors, Part 1

16y Lee Huang

Surviving Your Competitors, Part 1

Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...

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The 12 Cs for Thriving in a Digital World

The 12 Cs for Thriving in a Digital World

16y Lee Huang

The 12 Cs for Thriving in a Digital World

Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations. Read More...

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