Matt Story

Matt Story

Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.

Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."

Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles. To hear more from Matt and the various creative minds at Denuo, visit Denuology for their unfiltered perspective on the world at large.

RECENT ARTICLES BY MATT STORY

The Future of Consoles: OnLive?

Apr 7, 2009 - Why this new entrant in the video game console business matters to brand marketers. Comments

When "Advergame" Isn't a Bad Word

Mar 24, 2009 - When considering an advergame, these points may help you change the general consumer perception of branded games. Comments

Five More Gaming Trends Marketers Need to Follow

Mar 10, 2009 - A look at unexpected ways for interactive marketers to make a play in digital video games. Comments

Five Gaming Trends Marketers Need to Follow

Feb 24, 2009 - Popular games are taking on new lives, online and off-, providing opportunities for brands. Five trends today, five more to come. Comments

Amazon Flexes Online Distribution Muscle

Feb 10, 2009 - The e-commerce site makes a game-changing move into online games. Comments

Microsoft vs. Sony: Vying to Overtake Nintendo

Jan 27, 2009 - As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Comments

Just a Wii Bit More Time

Dec 30, 2008 - Why marketers should keep tabs on the video game industry's hardware and software sales. Comments

Holiday Game Guide for Marketers

Dec 16, 2008 - Four games with potential industry opportunities for marketers. Comments

How Marketers Miss the Mark With Gamers

Dec 2, 2008 - Four points that brands should consider before starting a conversation with gamers. Comments

Downloadable Content: More Game for Their Buck

Nov 17, 2008 - As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details... Comments

Video Games Can Be Music to a Marketer's Ears

Nov 3, 2008 - Who knew so many people wanted to use fake instruments to make virtual music? Comments

Leverage the Hype before a Video Game's Release

Oct 20, 2008 - Five innovative ways that video game franchises are building buzz online and offline. Comments

Your Brand Can Build the Next Game Franchise

Oct 6, 2008 - Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive... Comments

Marketing Lessons From Gaming Trends

Sep 22, 2008 - A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Comments

Games Aren't Always Fun for Advertisers

Sep 8, 2008 - What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Comments

Boost Your Brand Integration in Video Games

Aug 25, 2008 - Leverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Comments

Video Games Deliver Sports Experiences to All Fans

Aug 11, 2008 - "Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Comments

If You Can't Beat 'Em, Join the Soundtrack

Jul 28, 2008 - Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Comments

How Virtual Game Play Becomes Reality for Consumers

Jun 30, 2008 - Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Comments

Handheld Gaming: The Power's in Your Hands

Jun 16, 2008 - Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers... Comments

Building Social Currency in Online Games

Jun 2, 2008 - Consumers have game, so don't overlook their cred. Comments

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