Harry Gold

Harry Gold

CEO

Overdrive

Overdrive

As founder and CEO of Overdrive, Harry Gold is the architect and conductor behind the company's ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites him is the knowledge that Overdrive's collaborative environment has created a company of online media, SEM, and online behavioral experts who drive success for the clients and companies they serve. Overdrive serves a diverse base of B2B and B2C clients that demand a high level of accountability and ROI from their online programs and campaigns.

Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, "The Financial Times," the Hard Rock Cafe, and the City of Boston. Since then, he has been at the forefront of online branding and channel creation, developing successful Web and search engine-based marketing programs for various agencies and Fortune 500 companies.

Harry is a frequent lecturer on SEM and online media for The New England Direct Marketing Association; Ad Club; the University of Massachusetts, Boston; Harvard University; and Boston University.

Profile

RECENT ARTICLES BY HARRY GOLD

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No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

Dec 28, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

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Encouraging 7 Core Social Media Marketing Behaviors

Nov 8, 2013 - How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Comments

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5 Marketing Rules for Better Social Branding

Oct 10, 2013 - These constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Comments

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Creating a Brand Drumbeat in Social Media

Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating... Comments

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7 Tactics for Social Lead Generation

Jul 16, 2013 - A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Comments

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Social Success via Search

May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic... Comments

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14 Ways to Link Social and SEO

Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

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Viral Spikes: The Power of the Share

Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

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10 Social Media Marketing New Year's Resolutions

Jan 4, 2013 - Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Comments

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14 Social Media ROI Metrics You Can Use Right Now!

Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

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Questions to Ask Your Clients

Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

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Facebook: What Are You Waiting for?

Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against... Comments

7 Tips to Humanize Your Brand via Social Channels

Sep 12, 2012 - Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re there... Comments

What a Facebook Ad Network Might Look Like

Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments

Socializing Thought Leadership

Jul 17, 2012 - Making your thought leadership materials go viral. Comments

Social Media Marketing and the Brand Embrace

Jun 19, 2012 - A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Comments

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27 LinkedIn Social Media Marketing Tactics

Apr 24, 2012 - A list of free and paid marketing and media opportunities on LinkedIn. Comments

Talking About This and Facebook Viral Reach

Jan 19, 2012 - How fans amplify reach via engagement. Comments

And Then What…Becoming a Marketing Engineer in 2012

Jan 4, 2012 - If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Comments

Social Media + Search Marketing + Online Media = Success

Dec 20, 2011 - Seven ways to integrate these channels and blur the lines between disciplines. Comments

4 Questions for Media Success

Dec 6, 2011 - Building a comprehensive media strategy. Comments

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