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RECENT ARTICLES BY HARRY GOLD

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14 Ways to Link Social and SEO

Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

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Viral Spikes: The Power of the Share

Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

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You Don't Need a Million Fans!

Feb 26, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

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10 Social Media Marketing New Year's Resolutions

Jan 4, 2013 - Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Comments

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14 Social Media ROI Metrics You Can Use Right Now!

Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

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Questions to Ask Your Clients

Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

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Facebook: What Are You Waiting for?

Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against... Comments

7 Tips to Humanize Your Brand via Social Channels

Sep 12, 2012 - Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re there... Comments

What a Facebook Ad Network Might Look Like

Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments

Socializing Thought Leadership

Jul 17, 2012 - Making your thought leadership materials go viral. Comments

Social Media Marketing and the Brand Embrace

Jun 19, 2012 - A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Comments

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27 LinkedIn Social Media Marketing Tactics

Apr 24, 2012 - A list of free and paid marketing and media opportunities on LinkedIn. Comments

Talking About This and Facebook Viral Reach

Jan 19, 2012 - How fans amplify reach via engagement. Comments

And Then What…Becoming a Marketing Engineer in 2012

Jan 4, 2012 - If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Comments

Social Media + Search Marketing + Online Media = Success

Dec 20, 2011 - Seven ways to integrate these channels and blur the lines between disciplines. Comments

4 Questions for Media Success

Dec 6, 2011 - Building a comprehensive media strategy. Comments

10 Tips for Building Fans via Facebook Advertising

Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments

Bookmarking Banner Ads With AdKeeper

Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Social Media + Search Marketing + Online Media = Success

Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

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