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Fred Aun

RECENT ARTICLES BY FRED AUN

Stealth Partners Go Public to Focus on Brands in Context

Mar 18, 2010 - Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Comments

Google-Funded Pixazza Courts Advertisers With New Platform

Mar 12, 2010 - New ad offering joins existing product that lets users identify and buy items displayed in Web photos. Comments

MediaForge Ads Charge Only When People Interact And Buy

Mar 8, 2010 - System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Comments

Clear Channel, OMD and Illinois Lottery Team for Chicago Billboard Traffic Updates

Feb 24, 2010 - Nineteen digital billboards provide Powerball information alongside live traffic data. Comments

A Gradual Rebound for Local Advertising

Feb 22, 2010 - Digital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Comments

IPG Goes with Microsoft's Atlas for Ad Management

Feb 10, 2010 - Deal is latest in a string of agreements Microsoft has struck with holding companies. Comments

AccuWeather Eases Users and Advertisers Into New Site's Soft Launch

Feb 5, 2010 - Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Comments

Overseas Weakness Hurts Microsoft's Ad Business

Jan 29, 2010 - Company had a record quarter, no thanks to display and search sales. Comments

Atmosphere Proximity Lands Hertz Rent2Buy Account

Jan 28, 2010 - Creative agency will leverage social media. Media will be handled by OMD and Resolution Media. Comments

Yahoo Wants to Leverage More Consumer Data

Jan 26, 2010 - CEO Bartz seeks to bolster display ad business after Q4 decline in search revenue. Comments

Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

Jan 26, 2010 - Gabriner was previously CEO at [x+1] and president of Carat Fusion. Comments

Hidden Valley Sponsors Food-Themed NBC Digital Series

Jan 21, 2010 - "Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Comments

Cash-Infused Visible Technologies to Boost Global Presence

Jan 14, 2010 - Part of $22 million in new funding will be used to establish international operations. Comments

Automated Tools Help Hidden City Games Join Display Ad Club

Dec 31, 2009 - Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Comments

New York Media Partners with Clickable for Local Web Ad Sales

Dec 15, 2009 - Print and Web publisher offers search ads and lead gen services to local advertisers. Comments

Consortium to Measure Online Ads' Impact on Offline Sales

Dec 3, 2009 - IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data. Comments

Q3 Online Ad Spend Inched Upward

Nov 24, 2009 - The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period. Comments

Dynamic Logic Offers Optimization Tool for Brand Metrics

Nov 20, 2009 - Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns... Comments

Report: Smartphone Adoption Boosts Mobile Web Use, Local Search

Nov 18, 2009 - BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Comments

Celtics See Success in Competitive Facebook App

Nov 17, 2009 - Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube. Comments

Sephora Drives Referral Sales With Facebook Promo

Nov 10, 2009 - Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Comments

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