Marketing News & Expert Advice
Mar 18, 2010 -
Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media.
Mar 12, 2010 -
New ad offering joins existing product that lets users identify and buy items displayed in Web photos.
Mar 8, 2010 -
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
Feb 24, 2010 -
Nineteen digital billboards provide Powerball information alongside live traffic data.
Feb 22, 2010 -
Digital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey.
Feb 10, 2010 -
Deal is latest in a string of agreements Microsoft has struck with holding companies.
Feb 5, 2010 -
Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather.
Jan 29, 2010 -
Company had a record quarter, no thanks to display and search sales.
Jan 28, 2010 -
Creative agency will leverage social media. Media will be handled by OMD and Resolution Media.
Jan 26, 2010 -
CEO Bartz seeks to bolster display ad business after Q4 decline in search revenue.
Jan 26, 2010 -
Gabriner was previously CEO at [x+1] and president of Carat Fusion.
Jan 21, 2010 -
"Garden Party" will feature actress Jennie Garth talking about a different vegetable each month.
Jan 14, 2010 -
Part of $22 million in new funding will be used to establish international operations.
Dec 31, 2009 -
Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara.
Dec 15, 2009 -
Print and Web publisher offers search ads and lead gen services to local advertisers.
Dec 3, 2009 -
IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data.
Nov 24, 2009 -
The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period.
Nov 20, 2009 -
Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns...
Nov 18, 2009 -
BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services.
Nov 17, 2009 -
Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube.
Nov 10, 2009 -
Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends.
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