Bill McGuire

Bill McGuire
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RECENT ARTICLES BY BILL MCGUIRE

Salesforce.com, Google in AdWords Alliance

Jun 5, 2007 - Deal allows Salesforce to add Google's AdWords platform to its customer service management software. Comments

How Much Did I Save?

May 31, 2007 - Everybody likes to save a buck or two when they can, but shoppers who are reminded of how much they can save are more apt to buy the lower-cost item... Comments

Google to Buy FeedBurner, Source Says

May 23, 2007 - Google has reached an agreement to buy RSS analytics firm and ad network FeedBurner, a person with knowledge of the negotiations told ClickZ News. The... Comments

Google to Ban Essay Mill Ads

May 22, 2007 - In a blow to lazy college students worldwide, Google will ban ads from essay-writing services Comments

Chasing the YouTube Scammers

May 17, 2007 - Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially... Comments

Google Video Chief Leaving

May 15, 2007 - Jennifer Feikin, director of Google Video, is leaving the company, Fortune reports Comments

Suit Against Yahoo Alleges Defective Ad Technology

May 15, 2007 - Yahoo is the subject of a civil suit alleging "operational deficiencies" in the firm's ad-serving technology caused Yahoo to lose market share and push... Comments

CBS Plots New Online Strategy

May 14, 2007 - Conceding the obvious, CBS says efforts to get viewers to come to its Web site to view video have been a failure Comments

Art for Ads' Sake

May 14, 2007 - Eyebeam, the non-profit group that promotes "shopdropping" -- a tactic used by artists and activists to clandestinely place objects in retail stores... Comments

Turning the Tables on YouTuber Product Videos

May 7, 2007 - There are no new ideas, just the same old ones refashioned for the interactive age, says Jim Forni, executive director of Critical Mass . I caught up... Comments

Reuters, Hyundai Smart-Thinking Campaign Could Be Smarter

May 1, 2007 - Reuters and Hyundai rolled out their "smart thinking" campaign , which links ads for the carmaker to stories pegged as featuring "innovation, forward... Comments

Is Google the World's Top Brand?

Apr 24, 2007 - Google is the world's top brand, U.K Comments

2008 Presidential Debates Will Go Online

Apr 23, 2007 - Flip-flopping and name-calling will go online in a major way in the 2008 presidential election Comments

News Corp., NBCU Add Comcast to Distribution Network

Apr 16, 2007 - The deal opens up new revenue opportunities for Comcast, which is in the midst of an online media push. Comments

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