Courtney Acuff

Courtney Acuff

With more than 237 million cell phone users in the U.S. alone, Courtney Jane Acuff’s charge within Denuo as director is to deliver consumer insights and innovative media solutions in the wireless space. Prior to this, Acuff stood at the helm of one of mobile marketing’s most influential media agencies, SMG Digits, where she harnessed mobile communications' power, influence, and potential. At Digits, she researched, designed, and executed the first-ever domestic, consumer-centric wireless market analysis, providing insights into the medium’s potential for relevant consumer engagement. It was the first effort by an agency to understand consumers' burgeoning use of mobile applications, the content they access, and how they want the technology to be a part of their lives.

Acuff currently consults for clients such as Walt Disney World, Walgreens, Sprint, and Philip Morris, framing the mobile marketplace and guiding marketing initiatives. She maintains strong relationships with mobile back-end providers and is a founding member of the Mobile Marketing Association. Her influence in the industry earned her coveted recognition as a “Twentysomething to Watch” in 2004 by "Advertising Age." Acuff holds B.A.s in political science and communications, both from Lake Forest College in Illinois.

RECENT ARTICLES BY COURTNEY ACUFF

Shifting Sands in the Mobile Marketing Arena

Nov 13, 2008 - Three developments that should be on the radar of digital advertising executives. Comments

Unofficial Review: Android Fanboy

Oct 30, 2008 - A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Comments

When a Map is No Longer Just a Map

Oct 2, 2008 - Visa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Comments

Bringing Voice, Data Together

Sep 18, 2008 - It no longer makes sense to have one program devoted to mobile voice services and a second for data. Comments

What Does Mobile's Future Look Like?

Sep 4, 2008 - What will advertising role really be for the mobile platform 10 or so years down the road? Comments

What's in a Mobile Number?

Aug 21, 2008 - There are 262 million U.S. mobile subscribers, and next year 54 percent of 8 to 12 year olds will have a mobile phone. But what does that mean ? Comments

The Sounds of Mobile Silence at a Music Fest

Aug 7, 2008 - What happens when a mobile service provider sponsors an event, but service is spotty? Explain that to Mom. Comments

The Dark Knight: Smart Marketing or Mobile Disenfranchisement?

Jul 24, 2008 - Is the Verizon-Nokia "Dark Knight" tie-in evidence of smart marketing or simply a turnoff for those being left out? Comments

Utilize Mobile Ads Right

Jul 10, 2008 - WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Comments

Crowd Participation in Mobile Marketing

Jun 26, 2008 - Are you educating less-than-savvy mobile users on how to participate in your mobile conversation? Comments

In Mobile, Success Comes From Something Simple

Jun 12, 2008 - A mobile gaming company takes advantage of the cell phone's most basic and simplest features. Comments

Apple's iPhone: The Second Coming

May 29, 2008 - Rumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing? Comments

It Takes a Village to Grow the Mobile Space

May 15, 2008 - To grow mobile marketing, everyone concerned must have a voice in its upbringing, not just the watchdogs. Comments

Understanding the Mobile Marketing Ecosystem

May 1, 2008 - A look at six interconnected entities and each one's distinct partners and roles. Comments

The Reinvention of Search

Apr 17, 2008 - Two new mobile search products help alter how we navigate our physical environment. Comments

Mobile March Madness

Apr 3, 2008 - Mobilizing connections with people -- and content. Comments

Simplify Your Life With One Mobile Device

Mar 20, 2008 - How ending a long-term relationship with one device brings bliss. Comments

Mobile Messages That Resonate

Mar 6, 2008 - If mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Comments

Using Mobile to Overcome the Dreaded Blue Screen

Feb 21, 2008 - A firsthand lesson in how the mobile Web has matured. Comments

Mobile Marketers Should Show by Example

Feb 7, 2008 - Verizon makes a smart appearance in CW's "Gossip Girl." Comments

Face It, Mobile Marketers, You're Not Normal

Jan 24, 2008 - It's time marketers focused on the "average" mobile consumer. Comments

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