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Julie Batten

Julie Batten

VP Strategy, Digital Media

Klick Health

Klick Health

Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.

RECENT ARTICLES BY JULIE BATTEN

pharmacy-pills

The Latest Healthcare/Pharma Online Advertising Trends

Nov 19, 2012 - Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Comments

online-video

Forget Traditional TV Ads, Think Online Video Advertising!

Oct 22, 2012 - Advertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Comments

mobilesmartphones

Mobile Marketing: Getting Brilliant at the Basics

Sep 24, 2012 - How can we be in the age of mobile, yet advertisers have yet to truly embrace this medium? Comments

A Best Practice in Digital Program Management: Quarterly Program Reviews

Jul 30, 2012 - Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, without... Comments

Augmented Reality: A Primer

Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments

Choosing the Right Partner: The Client-Agency Relationship

May 7, 2012 - Learn how to maintain the honeymoon period indefinitely with your new agency. Comments

Never Forget the Power of Integrated Marketing

Mar 12, 2012 - Marketers need to ensure that they've created multiple opportunities for engagement with their brand. Comments

Are Your Ads Actually Seen by Your Target Audience?

Feb 13, 2012 - How comScore's new ad validation service works. Comments

Google Gets Social: What It Means for Marketers

Jan 17, 2012 - The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and convergence... Comments

Putting a Holiday Spin on Your Paid Search Campaign

Nov 21, 2011 - Three things any company, no matter what category you're in, can do to "seasonize" your online marketing campaign. Comments

Integrating Offline and Online Activities

Oct 24, 2011 - What are the top priorities that brand managers have been tasked with to enhance their marketing programs? Comments

Google: Total Domination

Sep 26, 2011 - Is Google just trying to do what's in the best interest of its audience or is it a greedy corporation trying to dominate the digital space? Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Dynamic Content Customization for Marketers: A Primer

Aug 1, 2011 - Approaches and advantages to increasing customer relevancy on your website. Comments

Smart Ads for Smart Advertisers...Are You One of Them?

Jul 6, 2011 - Are you leveraging the newest type of online advertising - behaviorally-based customizable ads? Comments

The Convergence of Search and Social

Jun 14, 2011 - The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Newest Stats on Mobile Search

May 23, 2011 - Four insightful findings on the types of information consumers are searching for on mobile. Comments

The Impact of Display on Search

May 9, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

Back to the Basics of Keyword Selection

Apr 25, 2011 - How to go about determining which keywords are right for your business to bid on. Comments

The Google +1 Button and What It Means for Marketers

Apr 11, 2011 - Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant... Comments

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