The Latest Healthcare/Pharma Online Advertising Trends

The Latest Healthcare/Pharma Online Advertising Trends

11y Julie Batten

The Latest Healthcare/Pharma Online Advertising Tr...

Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Read More...

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Forget Traditional TV Ads, Think Online Video Advertising!

Forget Traditional TV Ads, Think Online Video Advertising!

11y Julie Batten

Forget Traditional TV Ads, Think Online Video Adve...

Advertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Read More...

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Mobile Marketing: Getting Brilliant at the Basics

Mobile Marketing: Getting Brilliant at the Basics

12y Julie Batten

Mobile Marketing: Getting Brilliant at the Basics

How can we be in the age of mobile, yet advertisers have yet to truly embrace this medium? Read More...

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A Best Practice in Digital Program Management: Quarterly Program Reviews

A Best Practice in Digital Program Management: Quarterly Program Reviews

12y Julie Batten

A Best Practice in Digital Program Management: Qua...

Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, with...

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Augmented Reality: A Primer

Augmented Reality: A Primer

12y Julie Batten

Augmented Reality: A Primer

Five+ ways that marketers can use augmented reality to engage with audiences. Read More...

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Choosing the Right Partner: The Client-Agency Relationship

Choosing the Right Partner: The Client-Agency Relationship

12y Julie Batten

Choosing the Right Partner: The Client-Agency Rela...

Learn how to maintain the honeymoon period indefinitely with your new agency. Read More...

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Never Forget the Power of Integrated Marketing

Never Forget the Power of Integrated Marketing

12y Julie Batten

Never Forget the Power of Integrated Marketing

Marketers need to ensure that they've created multiple opportunities for engagement with their brand. Read More...

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Are Your Ads Actually Seen by Your Target Audience?

Are Your Ads Actually Seen by Your Target Audience?

12y Julie Batten

Are Your Ads Actually Seen by Your Target Audience...

How comScore's new ad validation service works. Read More...

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Google Gets Social: What It Means for Marketers

Google Gets Social: What It Means for Marketers

12y Julie Batten

Google Gets Social: What It Means for Marketers

The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and con...

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Putting a Holiday Spin on Your Paid Search Campaign

Putting a Holiday Spin on Your Paid Search Campaign

12y Julie Batten

Putting a Holiday Spin on Your Paid Search Campaig...

Three things any company, no matter what category you're in, can do to "seasonize" your online marketing campaign. Read More...

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Integrating Offline and Online Activities

Integrating Offline and Online Activities

12y Julie Batten

Integrating Offline and Online Activities

What are the top priorities that brand managers have been tasked with to enhance their marketing programs? Read More...

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Google: Total Domination

Google: Total Domination

13y Julie Batten

Google: Total Domination

Is Google just trying to do what's in the best interest of its audience or is it a greedy corporation trying to dominate the digital space? Read More...

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Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

13y Julie Batten

Online Behavioral Advertising - Are You Implementi...

Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Read More...

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Dynamic Content Customization for Marketers: A Primer

Dynamic Content Customization for Marketers: A Primer

13y Julie Batten

Dynamic Content Customization for Marketers: A Pri...

Approaches and advantages to increasing customer relevancy on your website. Read More...

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Smart Ads for Smart Advertisers...Are You One of Them?

Smart Ads for Smart Advertisers...Are You One of Them?

13y Julie Batten

Smart Ads for Smart Advertisers...Are You One of T...

Are you leveraging the newest type of online advertising - behaviorally-based customizable ads? Read More...

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The Convergence of Search and Social

The Convergence of Search and Social

13y Julie Batten

The Convergence of Search and Social

The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Read More...

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Top 5 Sins of Paid Search

Top 5 Sins of Paid Search

13y Julie Batten

Top 5 Sins of Paid Search

How to avoid these common mistakes and find the road to redemption. Read More...

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Newest Stats on Mobile Search

Newest Stats on Mobile Search

13y Julie Batten

Newest Stats on Mobile Search

Four insightful findings on the types of information consumers are searching for on mobile. Read More...

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The Impact of Display on Search

The Impact of Display on Search

13y Julie Batten

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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Back to the Basics of Keyword Selection

Back to the Basics of Keyword Selection

13y Julie Batten

Back to the Basics of Keyword Selection

How to go about determining which keywords are right for your business to bid on. Read More...

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The Google +1 Button and What It Means for Marketers

The Google +1 Button and What It Means for Marketers

13y Julie Batten

The Google +1 Button and What It Means for Markete...

Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevan...

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5 Steps to Planning and Securing Paid Search Funding

5 Steps to Planning and Securing Paid Search Funding

13y Julie Batten

5 Steps to Planning and Securing Paid Search Fundi...

Learn how to forecast and justify the optimal spend for your paid search campaign. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

13y Julie Batten

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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Tips and Tricks for Paid Search Execution

Tips and Tricks for Paid Search Execution

13y Julie Batten

Tips and Tricks for Paid Search Execution

An interview with a senior SEM specialist on how to best maximize your paid search efforts. Read More...

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Search Retargeting

Search Retargeting

13y Julie Batten

Search Retargeting

What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...

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Seven Steps to Building a New PPC Campaign

Seven Steps to Building a New PPC Campaign

13y Julie Batten

Seven Steps to Building a New PPC Campaign

If you are new to search or just want to tackle a new paid search campaign, here are seven steps to take. Read More...

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Social Ratings and Search Rankings

Social Ratings and Search Rankings

13y Julie Batten

Social Ratings and Search Rankings

A look at the impact online customer reviews may begin to have on websites' search rankings. Read More...

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